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Message: <blockquote data-quote="haus48" data-source="post: 3975431" data-attributes="member: 31181">WotC is trying to change D&D into a steady monthly expenditure rather than an occasional book expenditure.  It makes a lot of sense from a company's point of view.  You have say 100,000 people playing a month and only 10,000 people buying a book each month, you can usually make more by getting a little money off the first group than a lot of money off second group.  Also the first group feeds the 2nd group, a more accessible pool of players for people to find, the more they are willing to invest in their hobby.  Bundling just helps to sell the idea to the most amount of people possible.  10-15 dollars a month is likely the true free market cost for this.Also Magic Online crashes and is just as buggy as the Digital initiative so far, and it still accounts for about 50% of magic's profit each year.  I am not sure if D&D is as addictive as magic so they may be not be able to get away with it, but I can see why the powers that be at WotC be would be willing to try.</blockquote>