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<blockquote data-quote="Zaruthustran" data-source="post: 4014616" data-attributes="member: 1457"><p>Video content is harder to reproduce on external sites like ENworld. The point of the video posts is: "have something unique to Gleemax, so people have to come to Gleemax if they want to see it."</p><p></p><p>It's all about driving traffic. Secondary benefit is that the video ads put a human face to WotC, making the relationship between content producer and content consumer more intimate.</p><p></p><p></p><p></p><p>Well typesetting takes a while, especially since typeset proofs have to be reviewed and corrected (some errors aren't apparent until you hold the object in your hands). And then there are those last-minute changes to the text, which require re-typesetting. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /> But the big time delay is shipping:</p><p></p><p>Most non-time-sensitive printed material sold in the US is produced in China. If it's not a magazine or newspaper, it's likely printed and bound somewhere overseas and put on a slow boat to the US. Freighters are HUGE and they don't leave until they're full, so any shipment will be delayed until the freighter is filled. Once filled it has to physically travel across the Pacific, wait for a berth, be vetted by Customs, be unloaded, be found by the shipping company, be broken out and loaded onto trucks or trains, and then be sent to distribution. From distribution it has to be loaded and sent to retail. </p><p></p><p>That whole process, if well-managed, takes 2-3 months*. </p><p></p><p>Yeah, June is 6 months away. But remember that we've only heard a rumor that the PHB has been sent to typesetting. We haven't heard anything about the state of the DMG or MM. All three books are supposed to come out on the same day. It makes sense to send the one completed book, and have the printer work on that while the devs polish up the DMG and MM.</p><p></p><p>So that's why it'd make sense to send the PHB material to typesetting in January even though it's not due to come out until June.</p><p></p><p>-z</p><p></p><p>* You can rush the process (bump to priority placement on an almost-full freighter, go air freight, or even print in the US) but it's ridiculously expensive. The new PHB is not the new Harry Potter. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /></p></blockquote><p></p>
[QUOTE="Zaruthustran, post: 4014616, member: 1457"] Video content is harder to reproduce on external sites like ENworld. The point of the video posts is: "have something unique to Gleemax, so people have to come to Gleemax if they want to see it." It's all about driving traffic. Secondary benefit is that the video ads put a human face to WotC, making the relationship between content producer and content consumer more intimate. Well typesetting takes a while, especially since typeset proofs have to be reviewed and corrected (some errors aren't apparent until you hold the object in your hands). And then there are those last-minute changes to the text, which require re-typesetting. :) But the big time delay is shipping: Most non-time-sensitive printed material sold in the US is produced in China. If it's not a magazine or newspaper, it's likely printed and bound somewhere overseas and put on a slow boat to the US. Freighters are HUGE and they don't leave until they're full, so any shipment will be delayed until the freighter is filled. Once filled it has to physically travel across the Pacific, wait for a berth, be vetted by Customs, be unloaded, be found by the shipping company, be broken out and loaded onto trucks or trains, and then be sent to distribution. From distribution it has to be loaded and sent to retail. That whole process, if well-managed, takes 2-3 months*. Yeah, June is 6 months away. But remember that we've only heard a rumor that the PHB has been sent to typesetting. We haven't heard anything about the state of the DMG or MM. All three books are supposed to come out on the same day. It makes sense to send the one completed book, and have the printer work on that while the devs polish up the DMG and MM. So that's why it'd make sense to send the PHB material to typesetting in January even though it's not due to come out until June. -z * You can rush the process (bump to priority placement on an almost-full freighter, go air freight, or even print in the US) but it's ridiculously expensive. The new PHB is not the new Harry Potter. :) [/QUOTE]
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