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Sales of upcoming Greyhawk Ruins will determine it's future
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<blockquote data-quote="Jer" data-source="post: 3403928" data-attributes="member: 19857"><p>That's - completely backwards from a sales and marketing perspective. In a good sales environment, if you have one thing that sells with minimal effort (let's call it Forgotten Realms supplements) and another thing that you have to go out and build the market for (let's call it Greyhawk supplements) then you're going to put your effort into the easy thing for maximum return - that's simple business. </p><p></p><p>The only reason to put effort into building a market is to try to expand to customers who don't buy the "easy to sell" stuff -- if you think that there's a large enough customer base for it. This had to be part of the logic of coming up with Eberron - that there was a large enough customer base who didn't want the Tolkeinesque fantasy of the Forgotten Realms to sustain another campaign setting.</p><p></p><p>The "common wisdom" for the last 7 years seems to have been that Greyhawk and the Realms are too similar to each other for both worlds to have full support. The fear would be that either there isn't a large enough customer base for Greyhawk OR (possibly worse) that having Greyhawk as a setting would cannibalize customers who buy Realms material and lead overall sales down for both lines. (Note that I don't think that Greyhawk and the Realms are all that similar, but that at least seemed to be the viewpoint around 2000-2001 when Greyhawk was made the "default" setting with no supported supplement line).</p><p></p><p>The key things would be to convince WOTC that there is enough of a fanbase for Greyhawk material that it would be worth producing AND that sales of such material would not cannibalize their existing Forgotten Realms or Eberron sales (in essence, that Greyhawk wouldn't compete at all with the Realms or Eberron). In that sense, putting out some "trial balloon" products is an idea that makes a lot of sense. And, given that Greyhawk really was an adventure-driven setting more than it was a sourcebook-driven setting, I don't think its a stupid idea to start with adventures as the trial balloon products.</p><p></p><p>As a disclaimer, I'm seriously looking forward to this adventure. I love the work that both Erik Mona and James Jacobs have done in Dungeon and I'm dying to see what they do with a larger canvas to work with. I also have to say that if I had to choose between getting one or two Greyhawk sourcebooks a year or one or two large adventures set in Greyhawk a year, I'd choose the latter (especially given the coverage that Greyhawk gets in Dragon). For me the fun and memories of Greyhawk lie in the adventure settings the world has, and not so much in the world itself.</p></blockquote><p></p>
[QUOTE="Jer, post: 3403928, member: 19857"] That's - completely backwards from a sales and marketing perspective. In a good sales environment, if you have one thing that sells with minimal effort (let's call it Forgotten Realms supplements) and another thing that you have to go out and build the market for (let's call it Greyhawk supplements) then you're going to put your effort into the easy thing for maximum return - that's simple business. The only reason to put effort into building a market is to try to expand to customers who don't buy the "easy to sell" stuff -- if you think that there's a large enough customer base for it. This had to be part of the logic of coming up with Eberron - that there was a large enough customer base who didn't want the Tolkeinesque fantasy of the Forgotten Realms to sustain another campaign setting. The "common wisdom" for the last 7 years seems to have been that Greyhawk and the Realms are too similar to each other for both worlds to have full support. The fear would be that either there isn't a large enough customer base for Greyhawk OR (possibly worse) that having Greyhawk as a setting would cannibalize customers who buy Realms material and lead overall sales down for both lines. (Note that I don't think that Greyhawk and the Realms are all that similar, but that at least seemed to be the viewpoint around 2000-2001 when Greyhawk was made the "default" setting with no supported supplement line). The key things would be to convince WOTC that there is enough of a fanbase for Greyhawk material that it would be worth producing AND that sales of such material would not cannibalize their existing Forgotten Realms or Eberron sales (in essence, that Greyhawk wouldn't compete at all with the Realms or Eberron). In that sense, putting out some "trial balloon" products is an idea that makes a lot of sense. And, given that Greyhawk really was an adventure-driven setting more than it was a sourcebook-driven setting, I don't think its a stupid idea to start with adventures as the trial balloon products. As a disclaimer, I'm seriously looking forward to this adventure. I love the work that both Erik Mona and James Jacobs have done in Dungeon and I'm dying to see what they do with a larger canvas to work with. I also have to say that if I had to choose between getting one or two Greyhawk sourcebooks a year or one or two large adventures set in Greyhawk a year, I'd choose the latter (especially given the coverage that Greyhawk gets in Dragon). For me the fun and memories of Greyhawk lie in the adventure settings the world has, and not so much in the world itself. [/QUOTE]
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