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Sci-Fi Channel finally discusses Farscape’s cancellation
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<blockquote data-quote="Umbran" data-source="post: 594986" data-attributes="member: 177"><p>Perhaps. But Sci Fi is perfectly aware that the measure of "profit vs cost" is not necessarily simple, and is not only Neilsen ratings. Fan loyalty and critical acclaim are a coin, too. Unfortunately, they are coin whose value is difficult to measure.</p><p></p><p>The pronoun "they" (as in "they did this to us") is really easy to throw around. However, it's a bit all inclusive, and tends to gloss over things - like that fact that the Sci Fi Channel is part of a larger corporate structure, and there are people to whom Bonnie Hammer and others must answer. When corporate politics are involved, we must be careful of the word "they".</p><p></p><p></p><p></p><p>I'd think that what counts as success in such a case may count on many factors, and your point of view. </p><p></p><p>Let's say you are an advertiser, selling men's deodorant. In that case, broadening outside that small target demographic is probably okay, as your product has a broad appeal. Your only problem may have beent hat you used a commercial that was also designed for the narrow demographic.</p><p></p><p>Now let's say you are selling something with a more narrow appeal - like tickets to a big science fiction convention. To you, catching more of the broad audience may not be helpful, and losing the narrow audience may be disasterous.</p><p></p><p>All in all, the network will consider it a success if the advertisers do.</p></blockquote><p></p>
[QUOTE="Umbran, post: 594986, member: 177"] Perhaps. But Sci Fi is perfectly aware that the measure of "profit vs cost" is not necessarily simple, and is not only Neilsen ratings. Fan loyalty and critical acclaim are a coin, too. Unfortunately, they are coin whose value is difficult to measure. The pronoun "they" (as in "they did this to us") is really easy to throw around. However, it's a bit all inclusive, and tends to gloss over things - like that fact that the Sci Fi Channel is part of a larger corporate structure, and there are people to whom Bonnie Hammer and others must answer. When corporate politics are involved, we must be careful of the word "they". I'd think that what counts as success in such a case may count on many factors, and your point of view. Let's say you are an advertiser, selling men's deodorant. In that case, broadening outside that small target demographic is probably okay, as your product has a broad appeal. Your only problem may have beent hat you used a commercial that was also designed for the narrow demographic. Now let's say you are selling something with a more narrow appeal - like tickets to a big science fiction convention. To you, catching more of the broad audience may not be helpful, and losing the narrow audience may be disasterous. All in all, the network will consider it a success if the advertisers do. [/QUOTE]
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