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<blockquote data-quote="Dannyalcatraz" data-source="post: 5433521" data-attributes="member: 19675"><p>Actually, point of fact: New Coke was sold for seven years- 1985-1992- before it had it's name changed to Coke II, under which name it was still for sale as late as 2006.</p><p></p><p>The point of the New Coke comparison is- at least in my posts- that you can do all kinds of market research and still get it wrong if you:</p><p></p><p>1) Don't ask the right questions or ask the right questions the wrong way</p><p>2) Accidentally get skewed data due to sampling error </p><p>3) Misinterpret the data you get</p><p></p><p>...all of which happened in the New Coke saga. People preferred New Coke over not just Coke, but more importantly, surging rival Pepsi (and Dr. Pepper) in test after test after test. It wasn't even close. Coke thought this meant it was time to replace the old formula. In reality, though, while people may have wanted that New Coke flavor in the market, they didn't want it as a <em>replacement</em> for Coke's traditional recipe.</p><p></p><p>Looking back, we can see if they had released New Coke into the market ALONGSIDE the traditional recipe- thereby not alienating the base- they'd have done much better. We might not even have Pepsi around as a major force in the market today.</p><p></p><p>WotC DID do market research, that much is clear, but judging from the size and depth of the rift between adopters and non-adopters of 4Ed, at least some of the same factors may be present here. Their data showed that a sampling if people wanted D&D to change...and fairly radically. What it may not have shown is how many did not. At least, not as a substitute for 3.5Ed.</p></blockquote><p></p>
[QUOTE="Dannyalcatraz, post: 5433521, member: 19675"] Actually, point of fact: New Coke was sold for seven years- 1985-1992- before it had it's name changed to Coke II, under which name it was still for sale as late as 2006. The point of the New Coke comparison is- at least in my posts- that you can do all kinds of market research and still get it wrong if you: 1) Don't ask the right questions or ask the right questions the wrong way 2) Accidentally get skewed data due to sampling error 3) Misinterpret the data you get ...all of which happened in the New Coke saga. People preferred New Coke over not just Coke, but more importantly, surging rival Pepsi (and Dr. Pepper) in test after test after test. It wasn't even close. Coke thought this meant it was time to replace the old formula. In reality, though, while people may have wanted that New Coke flavor in the market, they didn't want it as a [I]replacement[/I] for Coke's traditional recipe. Looking back, we can see if they had released New Coke into the market ALONGSIDE the traditional recipe- thereby not alienating the base- they'd have done much better. We might not even have Pepsi around as a major force in the market today. WotC DID do market research, that much is clear, but judging from the size and depth of the rift between adopters and non-adopters of 4Ed, at least some of the same factors may be present here. Their data showed that a sampling if people wanted D&D to change...and fairly radically. What it may not have shown is how many did not. At least, not as a substitute for 3.5Ed. [/QUOTE]
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