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Scott Thorne, a retailer, comments on recent events
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<blockquote data-quote="DEFCON 1" data-source="post: 5442188" data-attributes="member: 7006"><p>Depends entirely on what they have left to produce, the man-hours they would have to spend to produce it, and the expected profit they would make off of it if they did. It's not that hard to understand.</p><p></p><p>The first DMG produced for whatever edition of D&D we have and will get will always be the biggest seller. The second one will sell less. The third one will sell even less. At some point, the amount of man-hours spent to create that third, fourth, fifth DMG will not justify the amount of profit they will make off of it. Many people <em>usually</em> like and get excited for "new". "More of the same" does not hold the same place in many people's hearts.</p><p></p><p>In fact... as is evidenced from what we've seen in every edition transition... they're more likely to get higher sales from producing a <em>new edition's</em> first DMG, than a current edition's third or fourth DMG. Even accepting the fact that you'll have a good segment of the gaming population who is not ready to move on to a new edition and will decry the fact that it is occuring... there will probably be many more who will. Many more than who would buy that current edition's #3 or #4. After all... WotC could have released a third 3.5 DMG had they wanted to... but they must have looked at their financials and determined that they just would not have sold enough to justify working on it. Instead, they moved on to 4E and probably sold many more copies of 4E's first one.</p></blockquote><p></p>
[QUOTE="DEFCON 1, post: 5442188, member: 7006"] Depends entirely on what they have left to produce, the man-hours they would have to spend to produce it, and the expected profit they would make off of it if they did. It's not that hard to understand. The first DMG produced for whatever edition of D&D we have and will get will always be the biggest seller. The second one will sell less. The third one will sell even less. At some point, the amount of man-hours spent to create that third, fourth, fifth DMG will not justify the amount of profit they will make off of it. Many people [I]usually[/I] like and get excited for "new". "More of the same" does not hold the same place in many people's hearts. In fact... as is evidenced from what we've seen in every edition transition... they're more likely to get higher sales from producing a [I]new edition's[/I] first DMG, than a current edition's third or fourth DMG. Even accepting the fact that you'll have a good segment of the gaming population who is not ready to move on to a new edition and will decry the fact that it is occuring... there will probably be many more who will. Many more than who would buy that current edition's #3 or #4. After all... WotC could have released a third 3.5 DMG had they wanted to... but they must have looked at their financials and determined that they just would not have sold enough to justify working on it. Instead, they moved on to 4E and probably sold many more copies of 4E's first one. [/QUOTE]
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