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Scott Thorne, a retailer, comments on recent events
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<blockquote data-quote="BryonD" data-source="post: 5443900" data-attributes="member: 957"><p>That is a huge point. There is no doubt that the subscription model is a great move. </p><p></p><p>But, it also allows for both sides of the debate to be right, depending on what you are looking at.</p><p></p><p>If the nosecount of players can be represented by DDI, then actual number of people playing D&D has plummeted. Yes, a ton of cash flow results. So the claims of success are validated. End of discussion. But, the claims of dramatic losses in player base are validated at the same time. Still end of discussion.</p><p></p><p>It certainly leads one to wonder what could be done with DDI supporting a game with historic levels of fan base.</p><p></p><p>And there still seems to be the perception that the DDI # is a running count, and not a current subscriber total. How many have dropped? (And I readily admit that 50% would still be a healthy $3 Million/year)</p><p></p><p>I don't agree here. I mean, you may be right about wanting digital tools. But I don't know anyone who is in the anti-4E camp because of lack of digital tools. Improve there and I'm certain there will be benefits seen. But no massive shift will happen. At the end of the day opinions of the game itself are key.</p><p> </p><p>Agreed. But I tend to think, for now, the subscription element is more important than the digital element. Having people signed up to be automatically charged greatly increases the ability to forecast cash flow, and even more importantly, turns the hills and valleys into a constant high mesa. As long as you customers are happy overall, they don't really think about purchases. They buy everything instead of looking at this months offering and making selections.</p><p></p><p>Digital is good too. And that will grow. But right now it is the marketing game theory working here.</p></blockquote><p></p>
[QUOTE="BryonD, post: 5443900, member: 957"] That is a huge point. There is no doubt that the subscription model is a great move. But, it also allows for both sides of the debate to be right, depending on what you are looking at. If the nosecount of players can be represented by DDI, then actual number of people playing D&D has plummeted. Yes, a ton of cash flow results. So the claims of success are validated. End of discussion. But, the claims of dramatic losses in player base are validated at the same time. Still end of discussion. It certainly leads one to wonder what could be done with DDI supporting a game with historic levels of fan base. And there still seems to be the perception that the DDI # is a running count, and not a current subscriber total. How many have dropped? (And I readily admit that 50% would still be a healthy $3 Million/year) I don't agree here. I mean, you may be right about wanting digital tools. But I don't know anyone who is in the anti-4E camp because of lack of digital tools. Improve there and I'm certain there will be benefits seen. But no massive shift will happen. At the end of the day opinions of the game itself are key. Agreed. But I tend to think, for now, the subscription element is more important than the digital element. Having people signed up to be automatically charged greatly increases the ability to forecast cash flow, and even more importantly, turns the hills and valleys into a constant high mesa. As long as you customers are happy overall, they don't really think about purchases. They buy everything instead of looking at this months offering and making selections. Digital is good too. And that will grow. But right now it is the marketing game theory working here. [/QUOTE]
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