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Message: <blockquote data-quote="woodelf" data-source="post: 1814653" data-attributes="member: 10201">And, i think he's right, in at least one very specific instance: non-WotC products are held to a higher standard than WotC products. People continue to buy the WotC products in numbers that dwarf anybody else, when there're plenty of non-WotC D20 System products that are just as good or better [on the same topics]. So, yes, customers don't know good from bad, but only to the degree that they're blinded by brand name. Same as most big consumer-goods industries: a company with the right brand name doesn't have to have the best products, they merely have to have good-enough products, 'cause lots of people won't even look to see what else is out there so long as the big name-brand is "good enough". And this is also partly the fault of the publisher (WotC in this case) for taking advantage of the market in this way--they *could* still be striving to put out the best-of-the-best with every release, but if they actually are, they need new staff.  I'm running a D20 System D&D game right now, and i'm not using a single WotC product, not even the D20SRD, 'cause i don't think any of the WotC products are up to snuff--and i can get better from other publishers.</blockquote>