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Message: <blockquote data-quote="mechascorpio" data-source="post: 6344234" data-attributes="member: 68644">I love the Starter Set and have felt that the combination of price point and choice of components was very smart, however...I was assuming that a big part of the strategy was to get the game onto the shelves of the big box stores like WalMart, Target and Toys-R-Us. Really hit the masses for that impulse purchase, either in the Toys/Games section, or on those separate shelves where the CCGs are kept.But the game is not there. It's at the few local game stores in small quantities. It's at Barnes & Noble and Books-A-Million, which is big, but still just a small segment of the market and not so price-sensitive. It seems to me that the real homerun is that price at those stores for those masses of new players. Otherwise, I have to wonder why WotC didn't put out an MSRP $25 or $30 product with some of the shiny chrome that has been in recent similar sets, and in the PF BB (theater-of-the-mind or not). Even the 4E Essentials Starter box managed to hit the shelves at WalMart and Target.Based on the channels where the product has ended up, it seems they are mostly appealing to a market that already knows what D&D is, may even understand the different editions, and could have given them a "shinier" Starter Set for a few more bucks. Again, don't get me wrong, I love the Starter Set. So many hours of fun there for so few dollars. But I can't help but admire the appeal of previous sets or the PF BB, even though I would never have any interest in PF beyond that box.OTOH, if I see the Starter Set at Target or Walmart within the next few weeks, I'll take it all back.</blockquote>

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