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Message: <blockquote data-quote="Treebore" data-source="post: 3459902" data-attributes="member: 10177">OK, here is the real reason for the 50% value.Retailers can get it from their normal wholesale supply for 50% of retail. So why pay adventurers more when they can get it cheaper from their normal supplier?Magic won't follow the same system though. Realistically such things are handled by auctioning it off or ask a real high price, see if you get it, haggle if you don't but interest is shown.In the "real world" the profit margin from wholesale to retail can be even higher. Clothing, jeans in particular, are sold at retail for 300 to 400% of what the wholesale cost is.Is this a rip off? Not necessarily. It depends on how much the retailer is paying on their lease/mortgage, utilities, and employees, etc...So similiar costs have to be considered in determining realistic price mark ups in even a fantasy world, so you can maintain consistancy if for no other reason.</blockquote>