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Message: <blockquote data-quote="John Crichton" data-source="post: 2720482" data-attributes="member: 4779">Yeah, that's why I thought of those.  I base on the only thing I can - comparing it to other movies in the genre on the sites I visit, news outlets and the like.  It's a completely inaccurate thing to base anything and it's a feeling more than anything.And I do think that if you pay attention to a wide variety of sites that the internet isn't a bad way to gauge buzz for a movie.  Before the net it was basically what did me and my friends think about something and now I have on-line friends who are from all over the place who are interested in many different types of things.  LiveJournals, various messageboards and things like that aren't a bad way to see if anyone but me and my friends are paying attention or anticipating something.It'll never be anywhere close to precise but at least I can get some idea of what is beyond the small circle of people that I associate with.  And how it relates to film sales?  It really doesn't.  The average movie goer just pays attention to commercials and trailers to see a movie.  Serenity wasn't advertised all that much at all and the trailers I saw weren't really selling anything really good.  It looked like another movie with some people kicking some ass and a few action scenes.  And it wasn't in theaters (as with most current films) long enough to generate any word of mouth.  The advanced screenings don't really factor in as the people who went were already going to see it anyway.Word of mouth will help sell some DVDs as it did with the boxed set.</blockquote>

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