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General Tabletop Discussion
*TTRPGs General
Shane Hensley comments on the RPG industry
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<blockquote data-quote="satori01" data-source="post: 418040" data-attributes="member: 7859"><p>While it seems this topic has been turned into a personal discussion by the "usual suspects"(sorry just saw Casablanca had to use it) I have a couple of questions about aspects of RPG business aspects from those in the know?</p><p></p><p>1) What are the Gross Maragins for retailers when it comes to RPG Products. I'm sure this varies per Producer but what is a general precentage? On the same thread what is the general Gross Maragin for books in general, and does this vary from RPG products?</p><p></p><p>2) Do the bulk of RPG sales come from small independents or from the major book chains,(Barnes and Nobles/ Borders).</p><p></p><p>3) If the bulk of sales comes from the large book chains:</p><p></p><p>3a) How much autonomy do the stores have in ordering?</p><p>Do the stores place their orders directly with the producing companies? Is it through Distributors? Do these large companies place their orders in bulk and then ship requested quantities out to individual stores,(ie central warehousing and automated Purchase Order creation )?</p><p></p><p>3B) How strict is inventory/sales ratio and OBO calculations?</p><p>My general observation is pretty strict as I have seen many Major chain bookstores with old,(sometimes even 1e items) on the shelves (without discount clearance often times) well past the time one can expect to sell it.</p><p></p><p>4) Chris refrenced how novelty plays a large factor in the 'saleability" of a product, in a hobby industry like RPG do stores factor more for novelty than sales trend. Are sales trend models for RPGs a steep spike,(initial large sales boost followed by quick decline)?</p></blockquote><p></p>
[QUOTE="satori01, post: 418040, member: 7859"] While it seems this topic has been turned into a personal discussion by the "usual suspects"(sorry just saw Casablanca had to use it) I have a couple of questions about aspects of RPG business aspects from those in the know? 1) What are the Gross Maragins for retailers when it comes to RPG Products. I'm sure this varies per Producer but what is a general precentage? On the same thread what is the general Gross Maragin for books in general, and does this vary from RPG products? 2) Do the bulk of RPG sales come from small independents or from the major book chains,(Barnes and Nobles/ Borders). 3) If the bulk of sales comes from the large book chains: 3a) How much autonomy do the stores have in ordering? Do the stores place their orders directly with the producing companies? Is it through Distributors? Do these large companies place their orders in bulk and then ship requested quantities out to individual stores,(ie central warehousing and automated Purchase Order creation )? 3B) How strict is inventory/sales ratio and OBO calculations? My general observation is pretty strict as I have seen many Major chain bookstores with old,(sometimes even 1e items) on the shelves (without discount clearance often times) well past the time one can expect to sell it. 4) Chris refrenced how novelty plays a large factor in the 'saleability" of a product, in a hobby industry like RPG do stores factor more for novelty than sales trend. Are sales trend models for RPGs a steep spike,(initial large sales boost followed by quick decline)? [/QUOTE]
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