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Community
General Tabletop Discussion
*Dungeons & Dragons
Should D&D be marketed like Coke, Ketchup, or Spaghetti Sauce?
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<blockquote data-quote="Man in the Funny Hat" data-source="post: 6280069" data-attributes="member: 32740"><p>RPG players and D&D players more specifically have been blundering through this conundrum for 40 years. I have seen only two immutable facts. First is that not everybody wants to play D&D. Second is that there is not now and never will be ONE version of D&D that will work for everybody. Using that spagetti sauce research analogy is probably most accurate. When you have D&D version X one segment of consumers may like it a lot but large portions of the rest dislike it much more. That applies for each version of D&D - there are fans and there are serious detractors of each. With 5E WotC seem to be gambling on the idea that they should publish only a version that has the most elements that please the most people, but I see that as most likely to result in a version that ALSO has the most elements that are disliked by the most people. The spagetti sauce research came down to three general forumulations that each could reach high approvals but had significant disaproval from afficianados of the other two. ONE formulation would not win high approval from all three and thus would seem doomed to sell worse than more specialized formulations. That's what I see happening with D&D.</p><p></p><p>The difficulties are that the market to sell to is very small, accurate research is difficult and expensive to conduct, variations of RPG rules are far more complicated to assemble and "taste test" than spagetti sauce, and the old brands and formulations are becoming resurgent (along with just making your own) every time a new one-size-fits-all formula that has been radically changed from the last formula is marketed. Add all that together and I believe that despite all the open beta testing it still amounts to simply making up a new batch and then throwing it against the wall hoping blindly that it actually sticks.</p></blockquote><p></p>
[QUOTE="Man in the Funny Hat, post: 6280069, member: 32740"] RPG players and D&D players more specifically have been blundering through this conundrum for 40 years. I have seen only two immutable facts. First is that not everybody wants to play D&D. Second is that there is not now and never will be ONE version of D&D that will work for everybody. Using that spagetti sauce research analogy is probably most accurate. When you have D&D version X one segment of consumers may like it a lot but large portions of the rest dislike it much more. That applies for each version of D&D - there are fans and there are serious detractors of each. With 5E WotC seem to be gambling on the idea that they should publish only a version that has the most elements that please the most people, but I see that as most likely to result in a version that ALSO has the most elements that are disliked by the most people. The spagetti sauce research came down to three general forumulations that each could reach high approvals but had significant disaproval from afficianados of the other two. ONE formulation would not win high approval from all three and thus would seem doomed to sell worse than more specialized formulations. That's what I see happening with D&D. The difficulties are that the market to sell to is very small, accurate research is difficult and expensive to conduct, variations of RPG rules are far more complicated to assemble and "taste test" than spagetti sauce, and the old brands and formulations are becoming resurgent (along with just making your own) every time a new one-size-fits-all formula that has been radically changed from the last formula is marketed. Add all that together and I believe that despite all the open beta testing it still amounts to simply making up a new batch and then throwing it against the wall hoping blindly that it actually sticks. [/QUOTE]
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Community
General Tabletop Discussion
*Dungeons & Dragons
Should D&D be marketed like Coke, Ketchup, or Spaghetti Sauce?
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