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General Tabletop Discussion
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Should D&D be marketed like Coke, Ketchup, or Spaghetti Sauce?
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<blockquote data-quote="n00bdragon" data-source="post: 6280951" data-attributes="member: 6689371"><p>D&D isn't like any of those three food products or like any other RPG in general. There are three distinct kinds of customers for D&D:</p><p>- The Newbie: He probably hasn't played an RPG before or less likely he only has experience with another RPG. He might have some preconceived notions of what D&D is supposed to be from cultural osmosis and second hand experiences but he will generally play whatever you hand to him first and may or may not like it. The big goal of selling D&D to this customer is getting him to enjoy the experience and stick with it.</p><p>- The Player: He shows up for a weekly session and that's about it. As there are many Players they also compared to Hardcore customers they tend to be the largest source of recruitment for The Newbie. They don't tend to buy much product and they don't tend to care much about the product that they buy, though if you aren't selling the edition they are playing then you just miss out and there is little you can do to sell to them. When their game dries up they are unlikely to continue it on their own.</p><p>- The Hardcore: The care deeply about the differences between products and can be extremely discerning. They purchase a truly absurd amount of material per person compared to the other two groups, though they are vastly outnumbered by both. Selling to these people requires meeting their needs and while some can be swayed one way or the other a good number cannot. They know what they like and they demand it. It's not something like mustard where if you only show them a better version they will leap for it and it's not like spaghetti sauce where there are a number of established acceptable flavors. Anything and everything goes here. No matter what you do someone will love it and others will revile it. Finally, it is absolutely in no way like ketchup. There is no monolithic identity or taste which everyone has and desires no alternative to. Selling to a Hardcore is 100% about meeting their needs and even though they are small in number they cannot be ignored since they do mass recruiting. The Player will usually not play without a Hardcore driving the game and The Newbie is often recruited by them as well.</p><p></p><p>Unlike food gaming is a social activity very much driven by social groups. It has a few leaders and many many followers who will follow the leaders regardless of what they do, and then a large contingent of new people jumping and out of the hobby who may become leaders or followers with the right incentives.</p></blockquote><p></p>
[QUOTE="n00bdragon, post: 6280951, member: 6689371"] D&D isn't like any of those three food products or like any other RPG in general. There are three distinct kinds of customers for D&D: - The Newbie: He probably hasn't played an RPG before or less likely he only has experience with another RPG. He might have some preconceived notions of what D&D is supposed to be from cultural osmosis and second hand experiences but he will generally play whatever you hand to him first and may or may not like it. The big goal of selling D&D to this customer is getting him to enjoy the experience and stick with it. - The Player: He shows up for a weekly session and that's about it. As there are many Players they also compared to Hardcore customers they tend to be the largest source of recruitment for The Newbie. They don't tend to buy much product and they don't tend to care much about the product that they buy, though if you aren't selling the edition they are playing then you just miss out and there is little you can do to sell to them. When their game dries up they are unlikely to continue it on their own. - The Hardcore: The care deeply about the differences between products and can be extremely discerning. They purchase a truly absurd amount of material per person compared to the other two groups, though they are vastly outnumbered by both. Selling to these people requires meeting their needs and while some can be swayed one way or the other a good number cannot. They know what they like and they demand it. It's not something like mustard where if you only show them a better version they will leap for it and it's not like spaghetti sauce where there are a number of established acceptable flavors. Anything and everything goes here. No matter what you do someone will love it and others will revile it. Finally, it is absolutely in no way like ketchup. There is no monolithic identity or taste which everyone has and desires no alternative to. Selling to a Hardcore is 100% about meeting their needs and even though they are small in number they cannot be ignored since they do mass recruiting. The Player will usually not play without a Hardcore driving the game and The Newbie is often recruited by them as well. Unlike food gaming is a social activity very much driven by social groups. It has a few leaders and many many followers who will follow the leaders regardless of what they do, and then a large contingent of new people jumping and out of the hobby who may become leaders or followers with the right incentives. [/QUOTE]
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Community
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Should D&D be marketed like Coke, Ketchup, or Spaghetti Sauce?
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