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Should I bother to subscribe to DDI if 5e is coming?
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<blockquote data-quote="Dannager" data-source="post: 5697193" data-attributes="member: 73683"><p>It is bad business to actively address rumors of upcoming products/announcements/what-have-you. If you start addressing them, you either say "We're not working on X," or "We're working on X."</p><p></p><p>If you say "We're working on X," then you've killed whatever plans you had for a marketing reveal, and you immediately start work on damage control (that you didn't have any real time to prepare for).</p><p></p><p>If you say "We're not working on X," and it later turns out you were working on X, you'll be seen as a liar. Even if you <em>weren't</em> working on X at the time but announce X at a later date, you will <em>still</em> inevitably be accused of lying.</p><p></p><p>But the <strong><em>real</em></strong> problem? If you say "We're not working on X," you now have a reputation for squashing untrue rumors. If rumors pop up in the future and you <strong><em>fail</em></strong> to address them, it will be taken as implicit acknowledgement that the rumors are true. After all, if they were false you would have said so!</p><p></p><p>The only smart, responsible policy for a company like WotC is to not comment on rumors, <strong><em>especially</em></strong> when those rumors have anything resembling an air of feasibility to them. And even then, don't say "No comment," because <strong><em>even that</em></strong> can be taken as implicit acknowledgement of their truth. You just <strong><em>don't say anything</em></strong>. Don't dignify rumors with any kind of response, and maintain a responsible stance of being above the fray of the rumormill.</p></blockquote><p></p>
[QUOTE="Dannager, post: 5697193, member: 73683"] It is bad business to actively address rumors of upcoming products/announcements/what-have-you. If you start addressing them, you either say "We're not working on X," or "We're working on X." If you say "We're working on X," then you've killed whatever plans you had for a marketing reveal, and you immediately start work on damage control (that you didn't have any real time to prepare for). If you say "We're not working on X," and it later turns out you were working on X, you'll be seen as a liar. Even if you [I]weren't[/I] working on X at the time but announce X at a later date, you will [I]still[/I] inevitably be accused of lying. But the [B][I]real[/I][/B] problem? If you say "We're not working on X," you now have a reputation for squashing untrue rumors. If rumors pop up in the future and you [B][I]fail[/I][/B] to address them, it will be taken as implicit acknowledgement that the rumors are true. After all, if they were false you would have said so! The only smart, responsible policy for a company like WotC is to not comment on rumors, [B][I]especially[/I][/B] when those rumors have anything resembling an air of feasibility to them. And even then, don't say "No comment," because [B][I]even that[/I][/B] can be taken as implicit acknowledgement of their truth. You just [B][I]don't say anything[/I][/B]. Don't dignify rumors with any kind of response, and maintain a responsible stance of being above the fray of the rumormill. [/QUOTE]
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Community
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Should I bother to subscribe to DDI if 5e is coming?
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