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Message: <blockquote data-quote="Mannahnin" data-source="post: 9044445" data-attributes="member: 7026594">Yes, I think this is a solid point that the biggest missteps seem to be in marketing and timing.Timing: The D&D movie got released during kind of a flood of new movies, and got sandwiched between box office monsters John Wick and Mario.Marketing: I think they sold it a bit wrong.  Trying to evoke some Marvel/Guardians of the Galaxy vibe isn't a bad idea at all, but this movie has a lot of heart as well as humor.  They sold it on the thievery and completely left out the heart of the story, the dad's quest to earn his daughter back.The suggestion in the OP that they don't use the game name is, I think, a nonstarter.  Hasbro wanted to promote the game, and it seems that they are successfully doing so.  While box office may have been dragged down a bit by association with the genuine flop 20+ years ago, the movie has done great critically and with audience reviews, and seems to be doing a good job promoting the game and paving the way for TV and other projects.The suggestion in the OP that it would have been better to go po-faced I think is really off-track.  I think it would be bad for the brand and IMO would have consigned the movie into obscurity like any number of generic fantasy movies.I agree with this nearly 100%.With the caveat that we don't have access to the essential data we need to anymore to judge whether a lot of movies actually clear a profit or not.We know that post-pandemic the old math of box office vs. production and (add multiple for marketing costs and ticket sales split) is obsolete.  Streaming makes up a much bigger piece of the pie than it used to, but we don't have those numbers publicly available, so only in cases of extreme box office success or failure can we speak with any confidence about profitability or total failure.  This is somewhere in the middle.  If Paramount and Hasbro are still moving forward with related projects, that seems like a strong indicator that it was successful by their lights.Yup.</blockquote>

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