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Message: <blockquote data-quote="JoeGKushner" data-source="post: 4104108" data-attributes="member: 1129">I was refering to this part, "The reason the PHB is 100 pages longer, but cheaper..."I assumed you meant not "cheaper" but equal price. The last 3.5 books were all the same page length and were equal price. And yet retention has to be part of their business plan or they'd just do new editions and new revised printings every time they went to press no? If there are no DMs... once again, no game.Depends on how much profit we're talking. Are they making razor thin margins on their books? Neither you or I know so it may be a case of taking less profit now for greater profit on the spats latter. This doesn't deal with overall things WoTC can do like printing in China, cheaper PDF's, etc...</blockquote>