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Message: <blockquote data-quote="SemperJase" data-source="post: 841559" data-attributes="member: 1824">Mr. ValteraI am very interested in the business of RPG's. A common concept of business is ROI (return on investment). Every business has to choose where it will invest its capital. In today's current environment, it seems that most businesses are spending less capital. This is where WotC's choice becomes important. BoVD and like products inherently limit their market to adult audiences.You are correct that a large part of WotC's customers are over 18 and some (even many) may want a "vile" content. That point still limits the number of potential customers for vile products. I don't know the specific numbers, but lets say that 75% of rpg players are over 18. Any product targeted at them specifically invites 25% of your total market not to buy that product. That does not include the portion of that 75% of your audience that does not want vile content. Can WotC afford to market products that intentionally exclude a small (but still significant) percentage percentage of its customer base? Would a higher ROI be achieved marketing to a larger or smaller audience?</blockquote>