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General Tabletop Discussion
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Should they price DDI the way people actually use it?
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<blockquote data-quote="DEFCON 1" data-source="post: 5446463" data-attributes="member: 7006"><p>I know that if I was WotC, I would not price things in an a la carte method... hoping to squeeze $3 out of one player here for a CB, or $2 from a player there from just the magazines. Instead, I would just make sure all 5 pieces of the DDI suite (CB, AT, Compendium, Magazines, VTT) are good enough, interesting enough and most importantly useful enough to inspire someone to pay the $6 a month for the entire package.</p><p></p><p>I mean, if the entire thing was $20 a month, then yeah maybe offering much smaller amounts might be worth it. But we're only talking $6 here. And I would in no way want to go through the bookkeeping hassles of charging certain people certain amounts, having to program the system to just turn certain sections of DDI on... figuring out what happens if someone bought one piece in March for a year, a second piece in July for 6 months, a third piece in August which then pushes their total over the suite cost and thus they ask to roll everything into a single suite subscription but I now have to figure out how to reattribute the money already collected and determine how many months of a full suite they now get.</p><p></p><p>All of that hassle is just not worth the time just to get those few players who only want to pay $3 instead of $6. If I just make the entire suite better, then maybe some of those players will come to realize that 12 months of those $3 is $36... the cost of a book they would have bought anyway. And if I can't find a way to make the entire suite of DDI more useful than the discontinued Magnificent Mansion product (which would have appeared in DDI a month later anyway)... then either I'm not doing something right in my marketing, or some players just don't understand simple math.</p></blockquote><p></p>
[QUOTE="DEFCON 1, post: 5446463, member: 7006"] I know that if I was WotC, I would not price things in an a la carte method... hoping to squeeze $3 out of one player here for a CB, or $2 from a player there from just the magazines. Instead, I would just make sure all 5 pieces of the DDI suite (CB, AT, Compendium, Magazines, VTT) are good enough, interesting enough and most importantly useful enough to inspire someone to pay the $6 a month for the entire package. I mean, if the entire thing was $20 a month, then yeah maybe offering much smaller amounts might be worth it. But we're only talking $6 here. And I would in no way want to go through the bookkeeping hassles of charging certain people certain amounts, having to program the system to just turn certain sections of DDI on... figuring out what happens if someone bought one piece in March for a year, a second piece in July for 6 months, a third piece in August which then pushes their total over the suite cost and thus they ask to roll everything into a single suite subscription but I now have to figure out how to reattribute the money already collected and determine how many months of a full suite they now get. All of that hassle is just not worth the time just to get those few players who only want to pay $3 instead of $6. If I just make the entire suite better, then maybe some of those players will come to realize that 12 months of those $3 is $36... the cost of a book they would have bought anyway. And if I can't find a way to make the entire suite of DDI more useful than the discontinued Magnificent Mansion product (which would have appeared in DDI a month later anyway)... then either I'm not doing something right in my marketing, or some players just don't understand simple math. [/QUOTE]
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Should they price DDI the way people actually use it?
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