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Message: <blockquote data-quote="Dannyalcatraz" data-source="post: 5295834" data-attributes="member: 19675">My MBA is in marketing of Sports & Entertainment...from the USA's #2 program.  One of the things we talked about ad nauseam is consumer psychology.Advertising and product packaging is designed with the very specific purpose of attracting consumers.  Everything about it is a conscious effort to manipulate your psyche into making a purchase.  Otherwise, Dark Sun would have had a B&W cover with something like "Dark Sun for 4ED D&D" on its cover and nothing else.  (As would basically every other product.)So when you advertise or package your product in such a way that it is misleading- intentionally or negligently- it means you don't care enough about your customers' potential reaction to said strategies as long as you continue to sell product.  IOW, the bottom line is more important to you than what we call "corporate goodwill."I know how much time it takes to do pro-level artwork and how much it costs- its a sideline for me (print/logo/physical objects).  While the cost of commissioning a new piece of art (or asking for a fix of the original) with a Bug with, say, one or more implements in its secondary hands would be non-trivial, it was also eminently recoupable, a drop in the proverbial bucket.WotC saw the art and knew or should have known there was a divide between the perception the cover could generate and the game's actual mechanics, at least in terms of Dark Sun legacy consumers.  Instead of paying that (or another) artist for more a cover piece more congruent, they moved forward.  $$$ won; expectations were manipulated and they reaped the financial benefit.</blockquote>

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