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Message: <blockquote data-quote="DonTadow" data-source="post: 3821127" data-attributes="member: 22622">Because approving articles, editing them and getting them ready to go from concept to reality is not a fiscal endeavor for a product that you will not support in one year.  They had no intention of doing a a print business model of 3e and doing it would be counter productive to the marketing and advertising for 4e.  You're talking about two different marketing plans. 2e to 3e, wotc wanted to show a business as usual approach, publishing 2e supplements to show this.  3e to 4e needed to be taken in a different direction.  They weren't going to publish printed copies of dragon and dungeon on a website, and trying to mimic those publications would not market the concept of new and innovative that the corporation is aiming for.   It always saddens me when people give poor analogies to prove their points.  This analogy failed well before you wrote it.  An accurate interpretation of the situation would beEvery week you pay your mom 15 bucks so she can make you a cake.  Then your mom tells you, that she's starting a new bakery, and that she's going to be using a new cake technique that'll cost 33 percent less but still provide you the same material.  She then tells you that you're her son, and she's going to let you try out this cake for free for eight months until the new bakery is opened.  The cake tastes the same, but the portions are lighter.That's more accurate. What wotc is doing is nothing new and its an effective old school marketing technique. Give product for free. Portions are lighter than they will be for pay but it gives them a taste of what is to come.</blockquote>

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