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<blockquote data-quote="BlackMoria" data-source="post: 3935017" data-attributes="member: 424"><p>I've gone from cautious optimist to apathy so far.</p><p></p><p>As I see it, the design goal seems to be to burn all the bridges. Not just wholesale changes to mechanics but wholesale changes to the fluff and tropes. The trouble with an 'all or nothing' approach is it is a huge gamble because one risks alienating your fanbase at the expense of seeing if you can attract new customers to the new shiny.</p><p></p><p>Given the above, WOTC really needs to manage and market the information flow to minimize the perceived negatives and play up the perceived postives to retain as much of the existing fanbase while playing to the new customer base.</p><p></p><p>Given the general reaction on this thread, I would say that the marketing plan (if there was one) is a bust, because a portion of the existing fanbase is slowly moving to the negative.</p><p></p><p>This phase is not when you go after new customers (become the new customers are not D&D players now and know nothing about the development of a new edition). This phase is where you 'sell' the vision of what 4E is. It is the phase you try to reassure and reaffirm the existing fanbase. Once 4E is near release, that is when you hype the game to the new customer base but only after you have made every effort to preserve your existing fan base.</p><p></p><p>I have seen a increasingly common sentiment expressed in multiple threads - that is the notion from existing fans that they are being shown the door at the expense of attracting new customers.</p><p></p><p>And that, my friends, is a marketing / information flow failure.</p></blockquote><p></p>
[QUOTE="BlackMoria, post: 3935017, member: 424"] I've gone from cautious optimist to apathy so far. As I see it, the design goal seems to be to burn all the bridges. Not just wholesale changes to mechanics but wholesale changes to the fluff and tropes. The trouble with an 'all or nothing' approach is it is a huge gamble because one risks alienating your fanbase at the expense of seeing if you can attract new customers to the new shiny. Given the above, WOTC really needs to manage and market the information flow to minimize the perceived negatives and play up the perceived postives to retain as much of the existing fanbase while playing to the new customer base. Given the general reaction on this thread, I would say that the marketing plan (if there was one) is a bust, because a portion of the existing fanbase is slowly moving to the negative. This phase is not when you go after new customers (become the new customers are not D&D players now and know nothing about the development of a new edition). This phase is where you 'sell' the vision of what 4E is. It is the phase you try to reassure and reaffirm the existing fanbase. Once 4E is near release, that is when you hype the game to the new customer base but only after you have made every effort to preserve your existing fan base. I have seen a increasingly common sentiment expressed in multiple threads - that is the notion from existing fans that they are being shown the door at the expense of attracting new customers. And that, my friends, is a marketing / information flow failure. [/QUOTE]
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