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<blockquote data-quote="pemerton" data-source="post: 6558784" data-attributes="member: 42582">Non-rhetorical question: are the two factors you contrast related? Is part of why D&amp;D speaks to a broader audience is because of its slimmer profile?I think the whole rationale of the 'brand' strategy is to falsify this!People who have enjoyed D&amp;D will buy D&amp;D boardgames, buy D&amp;D lunchboxes, buy D&amp;D videogames, etc - at least, that's the hope.I think WotC has concluded that there is little profit to be made in trying to keep customers as RPG customers. But they are not equating &quot;D&amp;D customer&quot; with &quot;RPG customer&quot;.For books sales you're probably right - each period is around 2 years, and 5e has probably sold more books than Essentials D&amp;D did. And (I think) with a lower staff budget for its 2 years?The spanner in the works of this calculation is (i) DDI, and (ii) non-RPG-book D&amp;D sales. I don't know how these compare across the two periods.</blockquote>

[QUOTE="pemerton, post: 6558784, member: 42582"] Non-rhetorical question: are the two factors you contrast related? Is part of why D&D speaks to a broader audience is because of its slimmer profile? I think the whole rationale of the 'brand' strategy is to falsify this! People who have enjoyed D&D will buy D&D boardgames, buy D&D lunchboxes, buy D&D videogames, etc - at least, that's the hope. I think WotC has concluded that there is little profit to be made in trying to keep customers [I]as RPG customers[/I]. But they are not equating "D&D customer" with "RPG customer". For books sales you're probably right - each period is around 2 years, and 5e has probably sold more books than Essentials D&D did. And (I think) with a lower staff budget for its 2 years? The spanner in the works of this calculation is (i) DDI, and (ii) non-RPG-book D&D sales. I don't know how these compare across the two periods. [/QUOTE]

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