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Message: <blockquote data-quote="Manbearcat" data-source="post: 6559102" data-attributes="member: 6696971">Absolutely, there is plenty of precedence for this in other fields.  Take the United States insurance industry for example.  It is well understood that, especially in the most catastrophe-vulnerable markets such as Florida and California, homeowner's insurance is not a money-maker at all.  In most years, you're lucky to just break even.  Further, in certain years, major insurance carriers must endure uncomfortable (putting it lightly) loss ratios on their HO policies.  However, maintaining an HO presence in volatile marketplaces is an overall brand strategy because it serves as a gateway for the real money; multiline insurance and/or access to auto.It seems to me that this is the paradigm that Hasbro has in mind with their TTRPG marketplace at this point (hence 5e being the least controversial/offensive D&D to date).</blockquote>