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So what exactly is Wizards working on?
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<blockquote data-quote="pemerton" data-source="post: 6559580" data-attributes="member: 42582"><p>[MENTION=22424]delericho[/MENTION] has reiterated a reason already stated upthread and in other threads: making money from the sale of a new round of core books - especially in an environment where there was known demand, due to the dissatisfaction with 4e among some likely D&D customers.</p><p></p><p> [MENTION=6701829]Trickster Spirit[/MENTION] has given another reason that seems reasonable: "Having the game remain in print is first of all a signal to potential partners that this D&D thing actually does still have people out there willing to spend a lot of money on it."</p><p></p><p>I think a third reason, which [MENTION=996]Tony Vargas[/MENTION] has mentioned more than once in this or another one of these threads, is re-unification. A few years ago, practically any internet item about D&D had edition wars - ie, attacks on the D&D products that WotC was publishing - breaking out in its comments section. I think getting rid of that hostility is part of a brand strategy.</p><p></p><p>Given that people know that D&D is a game, it also makes sense to have a game in print that they can go and get involved in if they feel inspired to do so by their D&D lunchbox. 4e, for reasons involving the wall of books, the failed Essentials 'on-ramp', the hostility it generated in some quarters, was not that game.</p><p></p><p></p><p>The point of a D&D movie isn't to create new D&D players. It's to make money in quantities that can't be made by selling D&D rulebooks!</p><p></p><p>There are Marvel comics fans who complain about their favourite character's storylines and publishing schedules being subordinated to the demands of movie-making. If a D&D movie occurs and is even a little bit successful, we can expect the same sorts of complaints from D&D players!</p><p></p><p>A bad movie might put a dint in their plans, yes, although my (admittedly amateur) view is that the movie-going public is pretty tolerant of even very mediocre films.</p><p></p><p></p><p>Frankly, if a D&D film attracts a performer of the calibre of RDJ, and has the success of Iron Man, I think Mearls will be pinching himself to see if he is dreaming.</p><p></p><p>Battleship (34% Rotten Tomatoes) made money - from Wikipedia, it seems to have cost somewhere in the neighbourhood of $200 million to make, and had box office returns of $300 millioin.</p><p></p><p>Dragonheart is a pretty awful film from 1996 (with Dennis Quaid and Pete Postlethwaite - bizarrely it gets 50% on Rotte). IMDB tells me that it cost neary $60 million to make, and made returns of nearly twice that.</p><p></p><p>For the plan to work, the film doesn't have to be wonderful. It does have to be better than the original D&D film (IMDB lists $45 million budget, $33 million box office, 10% Rotten Tomatoes) but that is setting a fairly low bar.</p></blockquote><p></p>
[QUOTE="pemerton, post: 6559580, member: 42582"] [MENTION=22424]delericho[/MENTION] has reiterated a reason already stated upthread and in other threads: making money from the sale of a new round of core books - especially in an environment where there was known demand, due to the dissatisfaction with 4e among some likely D&D customers. [MENTION=6701829]Trickster Spirit[/MENTION] has given another reason that seems reasonable: "Having the game remain in print is first of all a signal to potential partners that this D&D thing actually does still have people out there willing to spend a lot of money on it." I think a third reason, which [MENTION=996]Tony Vargas[/MENTION] has mentioned more than once in this or another one of these threads, is re-unification. A few years ago, practically any internet item about D&D had edition wars - ie, attacks on the D&D products that WotC was publishing - breaking out in its comments section. I think getting rid of that hostility is part of a brand strategy. Given that people know that D&D is a game, it also makes sense to have a game in print that they can go and get involved in if they feel inspired to do so by their D&D lunchbox. 4e, for reasons involving the wall of books, the failed Essentials 'on-ramp', the hostility it generated in some quarters, was not that game. The point of a D&D movie isn't to create new D&D players. It's to make money in quantities that can't be made by selling D&D rulebooks! There are Marvel comics fans who complain about their favourite character's storylines and publishing schedules being subordinated to the demands of movie-making. If a D&D movie occurs and is even a little bit successful, we can expect the same sorts of complaints from D&D players! A bad movie might put a dint in their plans, yes, although my (admittedly amateur) view is that the movie-going public is pretty tolerant of even very mediocre films. Frankly, if a D&D film attracts a performer of the calibre of RDJ, and has the success of Iron Man, I think Mearls will be pinching himself to see if he is dreaming. Battleship (34% Rotten Tomatoes) made money - from Wikipedia, it seems to have cost somewhere in the neighbourhood of $200 million to make, and had box office returns of $300 millioin. Dragonheart is a pretty awful film from 1996 (with Dennis Quaid and Pete Postlethwaite - bizarrely it gets 50% on Rotte). IMDB tells me that it cost neary $60 million to make, and made returns of nearly twice that. For the plan to work, the film doesn't have to be wonderful. It does have to be better than the original D&D film (IMDB lists $45 million budget, $33 million box office, 10% Rotten Tomatoes) but that is setting a fairly low bar. [/QUOTE]
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