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Message: <blockquote data-quote="Adeodatus" data-source="post: 2759520" data-attributes="member: 32689">I work in a movie theatre so let me add some insight.Ticket prices are so high because most of that goes to the movie studios.  The theatre makes its money from concessions.  Comercials and pre-show entertainment also add some revenue for the movie house.  Ads, at least at Rave, are assigned by rating and all movies have the same amount of ads for their rating. Trailers are assigned by corporate and differ with each copy of each movie. The 'amazing' idea to save theatres is Digital movies.  They look ok, but the Digital 3d Chicken Little was just as lame as the 2d Chicken Little.  The theatre put so much of its hopes on Digital 3d, and the stupid Digital Projector cost a pretty penny, raised the ticket prices to the 3d Digital movies.  Movie Theatres are scared to death of dvds and home theatres.  The less people go to the movies the higher tickets and concession will go.  Theatres make very little money even when they do well.  The studios make millions of dollars off a movie but the theatre make very little.Anyway, movie theatre employees from usher to executive work hard everyday to bring you a special experience do so because they love movies and not because they make a dime off of it.  Ironically, the people who work in movies to make money are the ones who make the movies generally.  That seems to explain why movies suck.Rant over.</blockquote>