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Enchanted Trinkets Complete--a hardcover book containing over 500 magic items for your D&D games!

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Message: <blockquote data-quote="Fast Learner" data-source="post: 270844" data-attributes="member: 649">I agree with most of that, but with a major caveat: those attractive, popular, charming high-school kids are incredibly influenced by companies like Viacom (owners of MTV, VH-1, and Nickelodeon, along with Paramount, CBS, UPN, etc.) and The Gap (owners of The Gap, Banana Republic, Old Navy, etc.). Yes, they respond to what they see in the marketplace, but now more than ever before the marketplace responds to what they promote.If someone at MTV decided to make D&D cool, they could do it quite easily. It would begin very subtley, with the occasional phrase inserted into a conversation on TRL, a couple of videos with fantasy themes (yes, MTV does tell record companies what they're looking for in videos), etc., slowly escalating into more blatant gaming-related content. Within a year D&D would lose much of its stigma, and within 3 or 4 years it would be cool (as those who remember is sucking graduate from high school).But, of course, there's no reason for MTV to do this. They can't charge Hasbro for it (the way they charge record companies for playing their videos and promoting certain artists and types of music, or clothing companies for showcasing their products, or other product placements), because it would require a 5 year investment before the return on their investment became reasonable, and probably 10 years before it was clear that it was a good idea -- they're starting too far behind the curve. Companies can no longer work on those time scales, as the pressure to improve results and the stock price is worse than ever before.Make no mistake, though: it's no longer random choice on the part of these "cool" kids: their interests are now almost exclusively molded and directed by large corporations.</blockquote>

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