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So why don't reviews work? (as a marketing tool)
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<blockquote data-quote="Pramas" data-source="post: 3942624" data-attributes="member: 995"><p>First of all it's fairly ridiculous to complain about companies blowing out dead stock in relation to review copies. What you're seeing now is a once in a decade event because a whole lot of back stock is going to be unsellable a year from now. That is not business as usual and it really has nothing to do with whether a company is willing to provide review copies or not. </p><p></p><p>For many, many years Green Ronin sent out a lot of preview and review copies. There was a point when up to 100 copies were going out to reviewers, buyers, key retailers, and the like. And for a while that worked out fine. We saw over 10 reviews of books like the Shaman's Handbook and 1st edition Mutants & Masterminds. Over time though you began to see the d20 glut affecting reviewers as well as publishers. There were so many books coming out you might not see a review on a new title for six months, if ever. And because they were reading so many books, some of them got overly jaded and their reviews lessened in value. So after the Osseum debacle when we had to cut costs to the bone, it was not brain surgery to figure out that we could save a lot of money on shipping by reducing the number of review copies that we were sending out.</p></blockquote><p></p>
[QUOTE="Pramas, post: 3942624, member: 995"] First of all it's fairly ridiculous to complain about companies blowing out dead stock in relation to review copies. What you're seeing now is a once in a decade event because a whole lot of back stock is going to be unsellable a year from now. That is not business as usual and it really has nothing to do with whether a company is willing to provide review copies or not. For many, many years Green Ronin sent out a lot of preview and review copies. There was a point when up to 100 copies were going out to reviewers, buyers, key retailers, and the like. And for a while that worked out fine. We saw over 10 reviews of books like the Shaman's Handbook and 1st edition Mutants & Masterminds. Over time though you began to see the d20 glut affecting reviewers as well as publishers. There were so many books coming out you might not see a review on a new title for six months, if ever. And because they were reading so many books, some of them got overly jaded and their reviews lessened in value. So after the Osseum debacle when we had to cut costs to the bone, it was not brain surgery to figure out that we could save a lot of money on shipping by reducing the number of review copies that we were sending out. [/QUOTE]
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So why don't reviews work? (as a marketing tool)
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