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So why don't reviews work? (as a marketing tool)
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<blockquote data-quote="Nikchick" data-source="post: 3943069" data-attributes="member: 344"><p>I can tell you're delighting in your schadenfreude but the two things are really unrelated. </p><p></p><p>Wanting to sell off the last couple hundred books in a print run before a new edition makes them completely obsolete is unconnected in any way from whether or not those books received reviews. In fact, several of the titles we've been offering in our "d20 Apocalypse" sale are books that were <em>widely and favorably reviewed</em> in their day. Book of the Righteous was the number one reviewed book on EN World for thirteen straight months, for example. It is not for lack of reviews that we're having our sale.</p><p></p><p>My feeling is that the lack of interest companies began to show in having any some particular reviewers do reviews is connected to those individuals' online persona and behavior. I mean, I know you were so personally offended by one of our earlier Freeport books that you brought it up in every forum every time the subject came up for what, a solid year? If someone is so vociferous in their hatred for a product, what possible good can come of the company continuing to invite that person to heap abuse on them? Especially if the criticisms are subjective things, like art style or layout, or the level of humor or horror, or having an index versus a table of contents, or if the reviewer spends an inordinate amount of time obsessing about "text density" instead of the content of the book? It's in those moments that many, many companies decide not only is it not worth the effort, it may actually be flat out detrimental to keep offering up products for those kinds of reviews.</p></blockquote><p></p>
[QUOTE="Nikchick, post: 3943069, member: 344"] I can tell you're delighting in your schadenfreude but the two things are really unrelated. Wanting to sell off the last couple hundred books in a print run before a new edition makes them completely obsolete is unconnected in any way from whether or not those books received reviews. In fact, several of the titles we've been offering in our "d20 Apocalypse" sale are books that were [I]widely and favorably reviewed[/I] in their day. Book of the Righteous was the number one reviewed book on EN World for thirteen straight months, for example. It is not for lack of reviews that we're having our sale. My feeling is that the lack of interest companies began to show in having any some particular reviewers do reviews is connected to those individuals' online persona and behavior. I mean, I know you were so personally offended by one of our earlier Freeport books that you brought it up in every forum every time the subject came up for what, a solid year? If someone is so vociferous in their hatred for a product, what possible good can come of the company continuing to invite that person to heap abuse on them? Especially if the criticisms are subjective things, like art style or layout, or the level of humor or horror, or having an index versus a table of contents, or if the reviewer spends an inordinate amount of time obsessing about "text density" instead of the content of the book? It's in those moments that many, many companies decide not only is it not worth the effort, it may actually be flat out detrimental to keep offering up products for those kinds of reviews. [/QUOTE]
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So why don't reviews work? (as a marketing tool)
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