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So why don't reviews work? (as a marketing tool)
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<blockquote data-quote="jaerdaph" data-source="post: 3945531" data-attributes="member: 3398"><p>I agree - there isn't a lot one can do about it except to become more educated as a consumer and learn to spot fraud. Caveat emptor and all. <span style="color: Red">My political commentary self-edited out.</span> </p><p></p><p></p><p></p><p>It's not build into the RPGNow system, but I've received emails from several publishers that say if you leave x number of reviews for them, they will send you a discount coupon or gift certificate or put money in your account etc. So yes, the review will always come up as a "verified purchaser" review that way. </p><p></p><p></p><p></p><p>I'm not sure what can realistically be done. I'd like to see "comments" at RPGNow that consist of "kewl" or "sucks ass" or a string of gibberish characters just so they can rate something one to five removed. Perhaps there should be a minimum length requirement. While I personally don't see any value in the one to five rating at RPGNow anymore, I'd like to see the one to five rating someone leaves "weighted" somehow so that it counts more if the more comments you leave as well as for the more <u>publishers</u> you comment on. But I really don't think anyone is going to pay to have someone "screen" comments let alone volunteer to do the job. Staff reviewers certainly have enough on their plates (they tend to provide actual reviews, not comments), even if they do get "free" product, so I wouldn't want to see that task dumped on them.</p><p></p><p>But at the end of the day, I make up my own mind based on the recommendations of folks I know in message board discussions along with the participation of the designer or publisher. Comments and reviews, no matter the source, are always a secondary consideration for me, but they can hold weight if I'm sitting on the fence about a product's use for my games.</p></blockquote><p></p>
[QUOTE="jaerdaph, post: 3945531, member: 3398"] I agree - there isn't a lot one can do about it except to become more educated as a consumer and learn to spot fraud. Caveat emptor and all. [COLOR=Red]My political commentary self-edited out.[/COLOR] It's not build into the RPGNow system, but I've received emails from several publishers that say if you leave x number of reviews for them, they will send you a discount coupon or gift certificate or put money in your account etc. So yes, the review will always come up as a "verified purchaser" review that way. I'm not sure what can realistically be done. I'd like to see "comments" at RPGNow that consist of "kewl" or "sucks ass" or a string of gibberish characters just so they can rate something one to five removed. Perhaps there should be a minimum length requirement. While I personally don't see any value in the one to five rating at RPGNow anymore, I'd like to see the one to five rating someone leaves "weighted" somehow so that it counts more if the more comments you leave as well as for the more [U]publishers[/U] you comment on. But I really don't think anyone is going to pay to have someone "screen" comments let alone volunteer to do the job. Staff reviewers certainly have enough on their plates (they tend to provide actual reviews, not comments), even if they do get "free" product, so I wouldn't want to see that task dumped on them. But at the end of the day, I make up my own mind based on the recommendations of folks I know in message board discussions along with the participation of the designer or publisher. Comments and reviews, no matter the source, are always a secondary consideration for me, but they can hold weight if I'm sitting on the fence about a product's use for my games. [/QUOTE]
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