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So why don't reviews work? (as a marketing tool)
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<blockquote data-quote="Voadam" data-source="post: 3945681" data-attributes="member: 2209"><p>Isn't that a matter of opinion?</p><p></p><p>I use reviews to gain info on the products as well. I usually buy off of rpgnow and cannot generally browse through more than the first four to six preview pages of a pdf. The product description is usually lifted off the paragraph blurb from the back cover of the product and is short.</p><p></p><p>Reviews often tell me things on a more in-depth level than from the product blurbs. So the fact that a review says a new d20 magic system in a product uses a spell point system with skill checks and fatigue or that it is more like a warlock variant style of mechanics tells me more than the "Includes an innovative new magic system for the d20 game!" blurb from the publisher's description.</p><p></p><p>I prefer sorcerer style spell casting to cleric style spellcasting so I look for that level of detail when considering shaman books. I usually find that in reviews and not publisher descriptions.</p><p></p><p>I dislike time travel so if a reviewer comments on its presence in describing a module's plot I know it is less to my tastes.</p><p></p><p>I dislike things changing PCs around completely so module reviews mentioning these types of scenarios "it requires the PCs to be captured, killed, then their brains are recovered and put into flesh golem bodies." are useful to me.</p><p></p><p>I generally could care less about the scores, it is the details of the product and why the reviewer feels certain things are good or bad that I find useful.</p><p></p><p>etc.</p></blockquote><p></p>
[QUOTE="Voadam, post: 3945681, member: 2209"] Isn't that a matter of opinion? I use reviews to gain info on the products as well. I usually buy off of rpgnow and cannot generally browse through more than the first four to six preview pages of a pdf. The product description is usually lifted off the paragraph blurb from the back cover of the product and is short. Reviews often tell me things on a more in-depth level than from the product blurbs. So the fact that a review says a new d20 magic system in a product uses a spell point system with skill checks and fatigue or that it is more like a warlock variant style of mechanics tells me more than the "Includes an innovative new magic system for the d20 game!" blurb from the publisher's description. I prefer sorcerer style spell casting to cleric style spellcasting so I look for that level of detail when considering shaman books. I usually find that in reviews and not publisher descriptions. I dislike time travel so if a reviewer comments on its presence in describing a module's plot I know it is less to my tastes. I dislike things changing PCs around completely so module reviews mentioning these types of scenarios "it requires the PCs to be captured, killed, then their brains are recovered and put into flesh golem bodies." are useful to me. I generally could care less about the scores, it is the details of the product and why the reviewer feels certain things are good or bad that I find useful. etc. [/QUOTE]
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So why don't reviews work? (as a marketing tool)
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