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<blockquote data-quote="aramis erak" data-source="post: 6405303" data-attributes="member: 6779310">Keep in mind: The typical price to retailers is roughly double what the warehousers pay, plus shipping.&nbsp; And MSRP is generally twice what the retailers pay for the book. Most of the data I've seen from warehousers indicates they charge between 150 and 200% of the price they pay, not counting shipping. The costs of brick, mortar, and flesh, needed for a store, are a major issue, and between warehousing and retail typically are more than 50% of the price. Profit and shipping spilt the remaining 25%. The physical costs of printing are usually between $5 and $10 per book, plus a share of the setup fees. In some cases, up to $15 per copy is the printing. And then there's the shipping cost from the printer to the manufacturer.Pricing PDF at the same as Physical won't sell well. The breakeven points seem to be between 25% and 50% of dead tree MSRP. Too high, and you don't sell more than a handful. Too low, and you cut your dead tree sales.</blockquote>

[QUOTE="aramis erak, post: 6405303, member: 6779310"] Keep in mind: The typical price to retailers is roughly double what the warehousers pay, plus shipping. And MSRP is generally twice what the retailers pay for the book. Most of the data I've seen from warehousers indicates they charge between 150 and 200% of the price they pay, not counting shipping. The costs of brick, mortar, and flesh, needed for a store, are a major issue, and between warehousing and retail typically are more than 50% of the price. Profit and shipping spilt the remaining 25%. The physical costs of printing are usually between $5 and $10 per book, plus a share of the setup fees. In some cases, up to $15 per copy is the printing. And then there's the shipping cost from the printer to the manufacturer. Pricing PDF at the same as Physical won't sell well. The breakeven points seem to be between 25% and 50% of dead tree MSRP. Too high, and you don't sell more than a handful. Too low, and you cut your dead tree sales. [/QUOTE]

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