Reply to thread

Message

<blockquote data-quote="Lord Vangarel" data-source="post: 6271545" data-attributes="member: 223">Ok, this has come from the other thread about the B&amp;N 5E announcement and how poorly it's been received.For the sake of argument you're in charge of marketing and product planning at WotC. You're 3 to 4 months from the launch. What do you do? How do you plan to make it a success? What supplemental products do you plan for say the immediate 18 months after launch?For me I'd want to be announcing it first not let some third party steal my thunder. I'd have something on the website detailing the initial launch with approx page counts, artists, etc.Next I'd have a weekly preview column for the rules and artwork. I'd also use this to show the immediate supporting products following on from the initial release.I'd tell existing fans what's happening with Dragon and Dungeon. What online support will be available and be realistic about it. Whether an OGL or something similar will be available and if any other companies will have products available at launch.Finally as the launch date got nearer I'd start to focus on products after the initial launch. Say a campaign setting (FR again!) and other settings that are planned. Which adventures are in the pipeline and brief summaries of them and whether an adventure path is coming. Finally I'd detail the first additional rule books, what they will cover and how many are planned over the first 18 months.Given it's only 4 months away I'd say if Wizards can't do this at this stage then they are failing.What would you do?</blockquote>

[QUOTE="Lord Vangarel, post: 6271545, member: 223"] Ok, this has come from the other thread about the B&N 5E announcement and how poorly it's been received. For the sake of argument you're in charge of marketing and product planning at WotC. You're 3 to 4 months from the launch. What do you do? How do you plan to make it a success? What supplemental products do you plan for say the immediate 18 months after launch? For me I'd want to be announcing it first not let some third party steal my thunder. I'd have something on the website detailing the initial launch with approx page counts, artists, etc. Next I'd have a weekly preview column for the rules and artwork. I'd also use this to show the immediate supporting products following on from the initial release. I'd tell existing fans what's happening with Dragon and Dungeon. What online support will be available and be realistic about it. Whether an OGL or something similar will be available and if any other companies will have products available at launch. Finally as the launch date got nearer I'd start to focus on products after the initial launch. Say a campaign setting (FR again!) and other settings that are planned. Which adventures are in the pipeline and brief summaries of them and whether an adventure path is coming. Finally I'd detail the first additional rule books, what they will cover and how many are planned over the first 18 months. Given it's only 4 months away I'd say if Wizards can't do this at this stage then they are failing. What would you do? [/QUOTE]

Verification