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So you're in charge of Wizards marketing department
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<blockquote data-quote="delericho" data-source="post: 6271661" data-attributes="member: 22424"><p>Marketing is one of those fields where I don't even pretend to know anything.</p><p></p><p>The one thing I do know is that WotC's big announcement of the two key products and their likely price points has now been spoiled. That sucks for them, but it's now a fact. That suggests to me that they really need to accelerate their own announcement, because there are two possibilities:</p><p></p><p>- Either the B&N details are incorrect, in which case WotC should issue a correction because they're currently suffering a backlash. (Actually, a double backlash, because the $50 PHB is being seen as "too much" by a vocal minority, and the $20 Starter Set is ironically being seen as "too little" by another, overlapping, vocal minority.)</p><p></p><p>- Or the B&N details are correct, in which case WotC should try to capture as much hype as they can. Fortunately, in this case, they have the advantage that the B&N details are incomplete, so they can profitably put some meat on the bones.</p><p></p><p>I am reasonably sure that saying nothing is the <em>worst</em> thing they can do at this stage. But, as I said, I don't claim to know anything about marketing, so it's entirely possible that I'm completely wrong on that one. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /></p></blockquote><p></p>
[QUOTE="delericho, post: 6271661, member: 22424"] Marketing is one of those fields where I don't even pretend to know anything. The one thing I do know is that WotC's big announcement of the two key products and their likely price points has now been spoiled. That sucks for them, but it's now a fact. That suggests to me that they really need to accelerate their own announcement, because there are two possibilities: - Either the B&N details are incorrect, in which case WotC should issue a correction because they're currently suffering a backlash. (Actually, a double backlash, because the $50 PHB is being seen as "too much" by a vocal minority, and the $20 Starter Set is ironically being seen as "too little" by another, overlapping, vocal minority.) - Or the B&N details are correct, in which case WotC should try to capture as much hype as they can. Fortunately, in this case, they have the advantage that the B&N details are incomplete, so they can profitably put some meat on the bones. I am reasonably sure that saying nothing is the [i]worst[/i] thing they can do at this stage. But, as I said, I don't claim to know anything about marketing, so it's entirely possible that I'm completely wrong on that one. :) [/QUOTE]
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So you're in charge of Wizards marketing department
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