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Message: <blockquote data-quote="steeldragons" data-source="post: 6271689" data-attributes="member: 92511">First thing: Get out a statement (even just a twitter from Mearls or Wyatt will do) that, "The material noted on the Barnes & Noble website are placeholders for the upcoming initial releases of the [new/improved/whatever catchphrases and buzzwords they are using to promote 5e] edition of the beloved Dungeons & Dragons fantasy role-playing game. WotC has no control over what gets posted on B&N's website nor claims any responsibility for how B&N run their own business."They don't have to say they're the right prices. Don't have to say they're wrong either. Don't have to say that "Starter Set" or "PHB" are exactly what these materials are being called. Just put out the statement and leave it alone.Second thing: Put out...on the WotC website!...a tentative [and labeled as such] production schedule. Get everyone talking about that...provided that won't cause a bigger s--tstorm, i.e. "The DMG doesn't come out for 6 months!?!?! No MM until summer 2015?!?!" If that is indeed the case, then keep that under tight tiiight wraps...don't use that! Put out something else, something that will be NEW, that will be coming out SOON, on WotC's site. New mini-adventure for the upcoming edition? Column/article on supplemental material that's being worked on (NO release dates included!). something like that.  Marketing is spin. Making people believe they want what you're  selling...and that what you're selling is good [or ideally, "necessary"]  for them to have. What you don't say is almost as important as  what you do. It's also about putting out fires as much as promotions  of "what's coming next." Sometimes the promotion of future stuff will  distract and make folks forget whatever the fire is/was. But not always.That'll take care of your backlash.For further marketing tips...which will NOT be free ;D ...I'm happy and willing to consult for a modest five-figure stipend...since they obviously need someone, in-house, orchestrating this (the out-of-house marketing firm or larger/Hasbro-corporate marketing dept. they seem to be using won't be able to effectively cut it...if what I've heard of WotC's marketing history is any indication.).</blockquote>

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