Reply to thread

Message

<blockquote data-quote="Umbran" data-source="post: 6271721" data-attributes="member: 177">I expect WotC did not &quot;let&quot; anyone steal their thunder.&nbsp; Accidents happen.&nbsp; Even a publishing heavy-hitter like J. K. Rowling has had instances where information (or even printed books) were let out into the wild before the agreed upon dates.&nbsp; The general public has a limited attention span.&nbsp; If you announce things too early, you pique their interest and then lose it.&nbsp; Since you want the actual product release to be at the very tippy-top of the market's interest, announcing too early is a marketing failure.&nbsp; But, business must progress regardless.&nbsp; So, even before you announce to the public, you have to start making arrangements with distributors and major sellers.&nbsp; And those people have their own internal processes to make ready for major items - web pages and advertising copy are written, inventory slots are planned, and so on.&nbsp; And sometimes, someone clicks &quot;publish&quot; too soon, or otherwise jumps the gun.It isn't like WotC has any control over that.&nbsp; They aren't so huge in the publishing space that their contracts with places like Amazon or B&amp;N can be draconian with fines for letting information out early.</blockquote>

[QUOTE="Umbran, post: 6271721, member: 177"] I expect WotC did not "let" anyone steal their thunder. Accidents happen. Even a publishing heavy-hitter like J. K. Rowling has had instances where information (or even printed books) were let out into the wild before the agreed upon dates. The general public has a limited attention span. If you announce things too early, you pique their interest and then lose it. Since you want the actual product release to be at the very tippy-top of the market's interest, announcing too early is a marketing failure. But, business must progress regardless. So, even before you announce to the public, you have to start making arrangements with distributors and major sellers. And those people have their own internal processes to make ready for major items - web pages and advertising copy are written, inventory slots are planned, and so on. And sometimes, someone clicks "publish" too soon, or otherwise jumps the gun. It isn't like WotC has any control over that. They aren't so huge in the publishing space that their contracts with places like Amazon or B&N can be draconian with fines for letting information out early. [/QUOTE]

Verification