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Message: <blockquote data-quote="Morrus" data-source="post: 6398998" data-attributes="member: 1">I literally have no idea what this mean for the hobby, but it's interesting to see the social media takeup of some of the big RPG brands.  Looking at Facebook, Twitter, and Google+, here are the stats. Feel free to add any more; I'll just do D&D and Pathfinder for now (just added a couple more).  These are, of course, not sales figures, or anything else - it's just interesting to see what different companies do with social media.  For example, WotC clearly went all out with Facebook (maybe sunk a bunch a bunch of money into it) but not Google+, whereas Evil Hat does better on G+ than it does elsewhere, and P.E.G. doens't seem to worry about social media at all.This doesn't factor in that a lot of designers/publishers have individual or personal accounts, too, which are often very popular.I've used official company accounts here, but folks like Monte Cook have many times more followers personally than his official company account does.Facebook Dungeons & Dragons - 610,449 likes Pathfinder RPG - 15,738 likes  Evil Hat (Fate) - 3,000 likesP.E.G. (Savage Worlds) - 2,982 likesFFG (Star Wars and lots more) - 51,961 likesMonte Cook Games - 7,267 likesTwitter (harder to compare as WotC has a bunch of different official accounts) Main D&D account - 39.3K followers Main Paizo account - 18.4k followers  Evil Hat (Fate) - 3,935 followersP.E.G. (Savage Worlds) - 458 followersFFG (Star Wars and lots more) - 33.3K followersMonte Cook Games - 2,406 followersGoogle+ Dungeons & Dragons - 6,100 followers Pathfinder RPG - 1,545 followers (not sure that's official - hasn't been updated since 2011 so it might not be)Evil Hat (Fate) - 1,199 followersP.E.G. (Savage Worlds) - 606 followersFFG (Star Wars and lots more) - 1,241 followersMonte Cook Games -112 followersSo, for D&D Facebook is waaaaay ahead as their social media strategy; Twitter is lagging a long, long was behind that, and they're barely using G+ at all.For Pathfinder, Facebook and Twitter are comparable in usage and popularity; G+ I'm not sure about, but if that account isn't official they may not be using it.</blockquote>

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