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<blockquote data-quote="Umbran" data-source="post: 6400368" data-attributes="member: 177"><p>A few other things I can get out of those numbers. Assuming a "follow" on FB, Twitter, and G+ are somehow equivalent...</p><p></p><p>You took totals, and then found percentages - that allows WotC's Facebook presence to dominate. You find what percentage of all channels is Facebook, and you see it is about 86%</p><p></p><p>But turn that around:</p><p></p><p>93% of WotC's followers are on Facebook. 6% are on Twitter. 1% are on G+</p><p>44% of Paizo's followers are on Facebook. 51% of them are on Twitter. 4% of them are on G+</p><p>37% of Evil Hat's Followers are on Facebook. 48% of them are on Twitter, and 14% are on G+</p><p></p><p>Instead of asking what percentage of followers are on each channel, we can instead ask what is the average company presence per channel - average the 93%, 44%, 37%, and find the average FB use that way. This treats WotC as one among peers, and gets rid of that massive overweight from their Facebook.</p><p></p><p>Then, things even out.</p><p></p><p>Companies have about 63% of their followers on Facebook, 30% of them on Twitter, and about 6% on G+. I find the roughly 10<img src="http://www.enworld.org/forum/images/smilies/5.gif" class="smilie" loading="lazy" alt=":5:" title="Five :5:" data-shortname=":5:" />1 ratio kind of an interesting coincidence.</p><p></p><p>Basically, we'd expect that WotC has put many of their chickens into their Facebook presence. But others don't lean so heavily on that channel, and spread a bit more evenly between FB and Twitter. None of them use G+ much.</p></blockquote><p></p>
[QUOTE="Umbran, post: 6400368, member: 177"] A few other things I can get out of those numbers. Assuming a "follow" on FB, Twitter, and G+ are somehow equivalent... You took totals, and then found percentages - that allows WotC's Facebook presence to dominate. You find what percentage of all channels is Facebook, and you see it is about 86% But turn that around: 93% of WotC's followers are on Facebook. 6% are on Twitter. 1% are on G+ 44% of Paizo's followers are on Facebook. 51% of them are on Twitter. 4% of them are on G+ 37% of Evil Hat's Followers are on Facebook. 48% of them are on Twitter, and 14% are on G+ Instead of asking what percentage of followers are on each channel, we can instead ask what is the average company presence per channel - average the 93%, 44%, 37%, and find the average FB use that way. This treats WotC as one among peers, and gets rid of that massive overweight from their Facebook. Then, things even out. Companies have about 63% of their followers on Facebook, 30% of them on Twitter, and about 6% on G+. I find the roughly 10:5:1 ratio kind of an interesting coincidence. Basically, we'd expect that WotC has put many of their chickens into their Facebook presence. But others don't lean so heavily on that channel, and spread a bit more evenly between FB and Twitter. None of them use G+ much. [/QUOTE]
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