Reply to thread

Message: <blockquote data-quote="drothgery" data-source="post: 3922821" data-attributes="member: 360">As I repeat every time someone posts something along these lines, that's simply not true. The only console that ever achieved significant market share while being sold at a loss for most of its lifetime (or all of its lifetime) was the original Xbox, and no one lacking Microsoft's deep pockets would have kept the original Xbox around for 4 years while taking the losses they did. Nintendo has never sold a console at a loss. The PS1 was never sold at a loss, and neither was the SMS or Genesis. The Saturn and Dreamcast were, but were complete failures. The PS2 was initially sold at a small loss, but was profitable by its second year. The Xbox 360 was initially sold at a loss, but breaks even or makes money for MS right now (depending on the SKU; the Arcade about breaks even, while the Elite is highly profitable because a 120 GB 2.5" hard drive and an HDMI cable don't cost anywhere near $170 at retail, let alone at wholesale when MS buys them). The PS3 is still being sold at a significant loss.You can't make money in the console business by taking a beating on the hardware. If you do, you won't be in the console business very long unless you have other ways of making money.</blockquote>