Menu
News
All News
Dungeons & Dragons
Level Up: Advanced 5th Edition
Pathfinder
Starfinder
Warhammer
2d20 System
Year Zero Engine
Industry News
Reviews
Dragon Reflections
Columns
Weekly Digests
Weekly News Digest
Freebies, Sales & Bundles
RPG Print News
RPG Crowdfunding News
Game Content
ENterplanetary DimENsions
Mythological Figures
Opinion
Worlds of Design
Peregrine's Next
RPG Evolution
Other Columns
From the Freelancing Frontline
Monster ENcyclopedia
WotC/TSR Alumni Look Back
4 Hours w/RSD (Ryan Dancey)
The Road to 3E (Jonathan Tweet)
Greenwood's Realms (Ed Greenwood)
Drawmij's TSR (Jim Ward)
Community
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Resources
Wiki
Pages
Latest activity
Media
New media
New comments
Search media
Downloads
Latest reviews
Search resources
EN Publishing
Store
EN5ider
Adventures in ZEITGEIST
Awfully Cheerful Engine
What's OLD is NEW
Judge Dredd & The Worlds Of 2000AD
War of the Burning Sky
Level Up: Advanced 5E
Events & Releases
Upcoming Events
Private Events
Featured Events
Socials!
Twitch
YouTube
Facebook (EN Publishing)
Facebook (EN World)
Twitter
Instagram
TikTok
Podcast
Features
Top 5 RPGs Compiled Charts 2004-Present
Adventure Game Industry Market Research Summary (RPGs) V1.0
Ryan Dancey: Acquiring TSR
Q&A With Gary Gygax
D&D Rules FAQs
TSR, WotC, & Paizo: A Comparative History
D&D Pronunciation Guide
Million Dollar TTRPG Kickstarters
Tabletop RPG Podcast Hall of Fame
Eric Noah's Unofficial D&D 3rd Edition News
D&D in the Mainstream
D&D & RPG History
About Morrus
Log in
Register
What's new
Search
Search
Search titles only
By:
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Menu
Log in
Register
Install the app
Install
The
VOIDRUNNER'S CODEX
is LIVE! Explore new worlds, fight oppressive empires, fend off fearsome aliens, and wield deadly psionics with this comprehensive boxed set expansion for 5E and A5E!
Community
General Tabletop Discussion
*Dungeons & Dragons
Speculating about the future of the D&D industry/community in a post-5E world
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Tuft" data-source="post: 6346130" data-attributes="member: 60045"><p>My theory is that they <em>did</em> go to Hasbro and ask for a big chunk of marketing money. That was what that big 4E presentation to Hasbro (that has been the subject of many of posts here) was all about. You know, the dream that the big 4E redesign would bring about popular computer games, and then big Brand-Name Hollywood Movies, such as Battleship or Hungry Hungry Hippos... (See <a href="http://www.enworld.org/forum/showthread.php?315975-WotC-DDI-4E-and-Hasbro-Saome-History" target="_blank">http://www.enworld.org/forum/showthread.php?315975-WotC-DDI-4E-and-Hasbro-Saome-History</a> )</p><p></p><p>That's the money that allowed them to splurge on "edgy" web animations that were (I think) supposed to go viral. You know, the (in)famous "The sexy big-horned tiefling vs the silly nerdy gnome" or "All critique comes from trolls, and we fling dragon poop on them". </p><p></p><p>Since the expected success failed to materialise, and the marketing turned out to be very divisive and not taken well by a large chunk of the expected audience... </p><p></p><p>Well, I think the D&D part of WoTC has a hard time to go back to Hasbro and ask for a big chunk of marketing money again for 5E, when the previous attempt failed to pay off. Note that nothing as technically sophisticated as those animations has ever appeared since...</p></blockquote><p></p>
[QUOTE="Tuft, post: 6346130, member: 60045"] My theory is that they [i]did[/i] go to Hasbro and ask for a big chunk of marketing money. That was what that big 4E presentation to Hasbro (that has been the subject of many of posts here) was all about. You know, the dream that the big 4E redesign would bring about popular computer games, and then big Brand-Name Hollywood Movies, such as Battleship or Hungry Hungry Hippos... (See [url]http://www.enworld.org/forum/showthread.php?315975-WotC-DDI-4E-and-Hasbro-Saome-History[/url] ) That's the money that allowed them to splurge on "edgy" web animations that were (I think) supposed to go viral. You know, the (in)famous "The sexy big-horned tiefling vs the silly nerdy gnome" or "All critique comes from trolls, and we fling dragon poop on them". Since the expected success failed to materialise, and the marketing turned out to be very divisive and not taken well by a large chunk of the expected audience... Well, I think the D&D part of WoTC has a hard time to go back to Hasbro and ask for a big chunk of marketing money again for 5E, when the previous attempt failed to pay off. Note that nothing as technically sophisticated as those animations has ever appeared since... [/QUOTE]
Insert quotes…
Verification
Post reply
Community
General Tabletop Discussion
*Dungeons & Dragons
Speculating about the future of the D&D industry/community in a post-5E world
Top