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Message: <blockquote data-quote="Fiery James" data-source="post: 1640326" data-attributes="member: 625">The cost to make Spider-Man 2 was just over $200 million.  Advertising and Marketing costs were about an additional $50 million.Don't forget that releasing movies in non-domestic markets (read: not North America) racks up additional costs in production (language dubbing where necessary, print costs) and marketing.On average, a movie makes 55% of its revenue through home video.  Bigger blockbusters that have high purchase ratios can make even more -- you'll see this on monster blockbusters that rake in huge at the theatre and STILL make hundreds of millions via DVD.The DVD technology that was tested by Disney was something that I was initially involved in, but my company backed out due to time and resource constraints.  Either way, I got to handle the Disposable DVDs in the early stages.  They were, for the most part, catalogue title DVDs with ZERO bells & whistles -- possibly the movie trailer, but nothing extra, like audio commentary or extra features.  They are regular DVDs that are covered with a special coating that begins oxydizing when they are exposed to air.  The DVD turns black and is unplayable after 48 hours (in my testing, they actually lasted about 96 hours or more, but consider that a safety margin).  There are a lot of issues with this technology, and you won't see it's widespread adoption by other studios.  It's a novelty that was tried out for various reasons (read: the end results were not necessarily to introduce it to the market, but could be seen as part of a political game played by the studios and retailers), and it won't be replacing traditional DVD any time soon.The big DVD changes on the horizon will be the result of the HD-DVD or Blu-Ray DVD technology.  Both allow much more data to be held on a DVD.  The studios are currently split on their support, which will hinder the development of this technology.  One side wants to further theirs because they own a piece of the technology (much like Warner benefits from all DVD sales-- witness their rush releases and low-priced catalogue early in the evolution of DVD to help it's adoption), while other studios are supporting the side that allows backwards compatibility.That's some info in a nutshell, and probably more than anyone wanted or asked for, but I've been in the home video industry for nearly 15 years and this stuff just bubbles forth sometimes.* Spider-Man figures don't even take into consideration the licensing fees and ancillary products sold.  Remember that Lion King made over a BILLION DOLLARS thanks to the theatrical release, VHS, CDs and stuffed animals!- James</blockquote>

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