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Message: <blockquote data-quote="Remathilis" data-source="post: 9373168" data-attributes="member: 7635">WotC figured out the ROI on small/cheap products was poor in early 3e. In the original 3.0 run, we had all sorts of small/cheap products like Sword & Fist, Book of Challenges, and the Sunless Citadel. IIRC, they were about $10-20, softcover with black and white interiors and color covers (with a lot or recycled stock art). By the time 3.5 came around WotC had switched to full color hardbacks and never looked back. (I think there was still some softcover modules at this point, but they were still much larger and full color endeavors). I will profess no inside knowledge of the publishing industry, but WotC hasn't felt short/cheap products were worth production for close to two decades. Interestingly, I took a look at Paizo's offerings and while they still produce some smaller/cheaper modules (primarily one shots and organized play) the bulk of their output is also hardback rules and adventure paths. I know Paizo was great about softcover books and non-AP modules for a good while, but it seems they too got out of the 32-page softcover business. I might be off on that (correct me if I am) but it looks like they discovered what WotC learned a decade earlier.</blockquote>