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Stage 1: Basic Set information and Price! (and other D&D info from GAMA)
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<blockquote data-quote="MerricB" data-source="post: 1429888" data-attributes="member: 3586"><p>I'll continue transcribing the slides from GAMA (through GamingReport) here as regards the basic set and player acquisition strategy - it'll be easier for everyone rather than downloading the images. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /></p><p></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'"><strong>Stage I Goal: Acquire New Players</strong></span></p><p><span style="font-family: 'serif'">Acquisition Marketing: <strong><em>Try!</em></strong></span></p><p><span style="font-family: 'serif'">* Purchase Basic Game or Starter Set</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'"><strong>Stage I Consumer:</strong></span></p><p><span style="font-family: 'serif'">* Profile</span></p><p><span style="font-family: 'serif'">- Interested in D&D (6.1 million "potential" players)</span></p><p><span style="font-family: 'serif'">* Migration Goals:</span></p><p><span style="font-family: 'serif'">- introduce the basic concepts of the D&D brand</span></p><p><span style="font-family: 'serif'">- teach roleplaying concepts</span></p><p><span style="font-family: 'serif'">- enter D&D with a playable character</span></p><p><span style="font-family: 'serif'">* Products</span></p><p><span style="font-family: 'serif'">- D&D Basic game</span></p><p><span style="font-family: 'serif'">- D&D Miniatures Starter Set</span></p><p><span style="font-family: 'serif'">- Young Reader Novels</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'"><strong>Roleplaying: the D&D Basic Game</strong></span></p><p><span style="font-family: 'serif'">* The ideal product to introduce new players to roleplaying</span></p><p><span style="font-family: 'serif'">* Gently guides new players from their expectations of a "normal" board game into D&D's more unusual concepts</span></p><p><span style="font-family: 'serif'">* Product content, component quality, and price point comparable to mainstream board games</span></p><p><span style="font-family: 'serif'">* A no-compromises acquisition product</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'"><strong>D&D Miniatures</strong></span></p><p><span style="font-family: 'serif'">* Miniatures are a brand-extension</span></p><p><span style="font-family: 'serif'">- Provide a new way to play</span></p><p><span style="font-family: 'serif'">- Provide RPG accessories</span></p><p><span style="font-family: 'serif'">* D&D Miniatures will always be</span></p><p><span style="font-family: 'serif'">- playable out of the box</span></p><p><span style="font-family: 'serif'">- iconic D&D characters and monsters</span></p><p><span style="font-family: 'serif'">- linked with other D&D products</span></p><p><span style="font-family: 'serif'">* D&D Miniatures will always provide</span></p><p><span style="font-family: 'serif'">- fast, competitive play with miniatures</span></p><p><span style="font-family: 'serif'">- ready to use D&D monsters and characters</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'"><strong>D&D Miniatures Starter Set</strong></span></p><p><span style="font-family: 'serif'">* Provides everything needed to get started</span></p><p><span style="font-family: 'serif'">- 40-page rule book</span></p><p><span style="font-family: 'serif'">- 16 figures</span></p><p><span style="font-family: 'serif'">- battlegrid map</span></p><p><span style="font-family: 'serif'">- d20</span></p><p><span style="font-family: 'serif'">- damage counters</span></p><p><span style="font-family: 'serif'">* Entry point for potential players</span></p><p><span style="font-family: 'serif'">- competitive play</span></p><p><span style="font-family: 'serif'">- familiar-looking experience</span></p><p><span style="font-family: 'serif'">- introduces d20 rules system</span></p><p><span style="font-family: 'serif'"></span></p><p></p><p>More soon!</p><p></p><p>Cheers!</p></blockquote><p></p>
[QUOTE="MerricB, post: 1429888, member: 3586"] I'll continue transcribing the slides from GAMA (through GamingReport) here as regards the basic set and player acquisition strategy - it'll be easier for everyone rather than downloading the images. :) [font=serif] [b]Stage I Goal: Acquire New Players[/b] Acquisition Marketing: [b][i]Try![/i][/b] * Purchase Basic Game or Starter Set [b]Stage I Consumer:[/b] * Profile - Interested in D&D (6.1 million "potential" players) * Migration Goals: - introduce the basic concepts of the D&D brand - teach roleplaying concepts - enter D&D with a playable character * Products - D&D Basic game - D&D Miniatures Starter Set - Young Reader Novels [b]Roleplaying: the D&D Basic Game[/b] * The ideal product to introduce new players to roleplaying * Gently guides new players from their expectations of a "normal" board game into D&D's more unusual concepts * Product content, component quality, and price point comparable to mainstream board games * A no-compromises acquisition product [b]D&D Miniatures[/b] * Miniatures are a brand-extension - Provide a new way to play - Provide RPG accessories * D&D Miniatures will always be - playable out of the box - iconic D&D characters and monsters - linked with other D&D products * D&D Miniatures will always provide - fast, competitive play with miniatures - ready to use D&D monsters and characters [b]D&D Miniatures Starter Set[/b] * Provides everything needed to get started - 40-page rule book - 16 figures - battlegrid map - d20 - damage counters * Entry point for potential players - competitive play - familiar-looking experience - introduces d20 rules system [/font] More soon! Cheers! [/QUOTE]
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