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Message: <blockquote data-quote="MerricB" data-source="post: 1429912" data-attributes="member: 3586"><p><span style="font-family: 'serif'"><strong>Young Reader Novels</strong></span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'">* Draw tweens into fantasy</span></p><p><span style="font-family: 'serif'">* Readers energised by Harry Potter, Lord of the Rings films</span></p><p><span style="font-family: 'serif'">* Mirrorstone Books - new imprint</span></p><p><span style="font-family: 'serif'">* Knights of the Silver Dragon</span></p><p><span style="font-family: 'serif'">- entry level, ages 8-12</span></p><p><span style="font-family: 'serif'">- Hardy Boys meets LotR in the dungeon</span></p><p><span style="font-family: 'serif'">* Dragonlance: the New Adventures</span></p><p><span style="font-family: 'serif'">- ages 10-12</span></p><p><span style="font-family: 'serif'">- recurring teenage cast of adventurers</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'"><strong>Young Reader Novels</strong></span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'">* Knights of the Silver Dragon</span></p><p><span style="font-family: 'serif'">- <em>Secrets of the Spiritkeeper</em> (August)</span></p><p><span style="font-family: 'serif'">- <em>Riddle in Stone</em> (August)</span></p><p><span style="font-family: 'serif'">- $5.99, digest size, 192 pages</span></p><p><span style="font-family: 'serif'">- readers can become Knights themselves</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'">* Dragonlance: the New Adventures</span></p><p><span style="font-family: 'serif'">- <em>Temple of the Dragonslayer</em> (July)</span></p><p><span style="font-family: 'serif'">- <em>The Dying Kingdom</em> (July)</span></p><p><span style="font-family: 'serif'">- $5.99, digest size, 256 pages</span></p><p><span style="font-family: 'serif'"></span></p><p><span style="font-family: 'serif'"><strong>Acquisition Marketing: Capture Tweens and Teens</strong></span></p><p><span style="font-family: 'serif'">* Large-scale mainstream marketing push</span></p><p><span style="font-family: 'serif'">* Year-long PR campaign to build awareness and modify negative brand perceptions</span></p><p><span style="font-family: 'serif'">* Turn potential players into active customers</span></p><p><span style="font-family: 'serif'">- game demos at Worldwide D&D Game Day</span></p><p><span style="font-family: 'serif'">- interactive web demo supported by 3 waves of print and online advertising</span></p><p><span style="font-family: 'serif'">- over 47 million impressions</span></p><p><span style="font-family: 'serif'"></span></p><p></p><p>More soon!</p></blockquote><p></p>

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