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Message: <blockquote data-quote="Erik Mona" data-source="post: 1238986" data-attributes="member: 2174">The industry is in crappy shape right now. WotC is doing well. Honestly, Paizo is doing pretty well with the magazines. I have every reason to believe White Wolf is doing well, too, and there have been "major" releases like Mutants & Masterminds and I'd guess Midnight that do quite well relative to the "average" d20 product.Lots and lots of companies can't for the life of them break 5,000 copies per release with any kind of regularity. Three years ago, those numbers were common.Products that you guys think of as "high profile" are often printed in the 4,000-5,000 copies range, and are never reprinted. It's becoming increasingly more and more difficult for publishers to make money on products. Not all of them are feeling it, but I'd say most of them probably are.The market is choked. The people who order products--game store managers--don't seem to pay much attention to good or bad, and order roughly 1-2 copies of everything, constantly rewarding "good" and "bad" companies alike. Instead of restocking after that initial order sells through, they just spend the profits on whatever's new next month.It's become an almost completely frontlist-driven industry. I'd hazard to guess that most d20 products from most publishers either just break even or lose money. No one is reliably making a ton of money off of d20 products anymore, and if they tell you otherwise, my first inclination is to assume they're lying.--Erik Mona</blockquote>

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