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<blockquote data-quote="woodelf" data-source="post: 1246913" data-attributes="member: 10201">It's never been claimed that there is currently 4x the market for a players book.&nbsp; Rather, the current split in spending is acknowledged, while pointing out that *if you can get players to buy*, the market would be ~4x the size as for a GM's book.&nbsp; It's the holy grail of game marketing: get players to buy the way that GMs do.&nbsp; And thus the plethora of player-oriented (or at least player-accessible) books.Also, note that those total figures were for the &quot;lifetime&quot; of a gamer.&nbsp; And note how you get the players' total up: play more games.&nbsp; Whereas you get the GMs' total up by sticking with the same game.&nbsp; [Based on my extrapolation: if a player has $187 of D&amp;D books and $400 of gaming books, D&amp;D represents less than half their gaming investiture, while for a GM D&amp;D represents 3/4ths of their gaming investiture.&nbsp; Which makes sense: a GM buys more and more stuff for a game the more she plays it, and wwhen that material is crunch-heavy, she has an increasing incentive to continue playing the same game, in order to get maximal use out of the investment.&nbsp; Whereas a player buys a small amount of stuff and is good to go until the game switches, at which point more stuff is bought. This is probably less true now, since there are a lot more player-oriented D20 System products than there were player-oriented AD&amp;D products--and was probably never true for WoD games (among others).]</blockquote>

[QUOTE="woodelf, post: 1246913, member: 10201"] It's never been claimed that there is currently 4x the market for a players book. Rather, the current split in spending is acknowledged, while pointing out that *if you can get players to buy*, the market would be ~4x the size as for a GM's book. It's the holy grail of game marketing: get players to buy the way that GMs do. And thus the plethora of player-oriented (or at least player-accessible) books. Also, note that those total figures were for the "lifetime" of a gamer. And note how you get the players' total up: play more games. Whereas you get the GMs' total up by sticking with the same game. [Based on my extrapolation: if a player has $187 of D&D books and $400 of gaming books, D&D represents less than half their gaming investiture, while for a GM D&D represents 3/4ths of their gaming investiture. Which makes sense: a GM buys more and more stuff for a game the more she plays it, and wwhen that material is crunch-heavy, she has an increasing incentive to continue playing the same game, in order to get maximal use out of the investment. Whereas a player buys a small amount of stuff and is good to go until the game switches, at which point more stuff is bought. This is probably less true now, since there are a lot more player-oriented D20 System products than there were player-oriented AD&D products--and was probably never true for WoD games (among others).] [/QUOTE]

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