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Message: <blockquote data-quote="Jim Butler" data-source="post: 1247778" data-attributes="member: 1461">You do that by providing materials that DMs want and need but are not filled by Dungeon. For instance, perhaps DMs really *want* and *need* a complete set of minis to go with each of their adventures. You come out with the Adventure Box and live happily ever after with Shrek in the swamp.Remember that you probably can't just provide "better" adventures then Dungeon and compete with them. People have claimed for years that their RPG system was "better" then D&D, that their innovative new card game was better then Magic, and that there miniatures wargame provided more options then Warhammer. Where are those games now on the grand scheme of things? Mostly off the radar...That's an evolutionary step that everyone's looking for, though. All of the publishers are looking out into the ether and wondering why more then 2 million people play RPGs each month, but only a few thousand of any particular title is sold. And the first publisher to figure all that out will have his efforts duplicated by everyone  <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin    :D"  data-smilie="8"data-shortname=":D" /> Adventures are the lifeblood of the industry because they make a DM's life easier, but they're also the worst-selling of products (which is why publishers aren't really looking to compete with Dungeon).</blockquote>

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