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<blockquote data-quote="Parmandur" data-source="post: 9067071" data-attributes="member: 6780330">37%...of 100 million accounts that tried it. NCIS is the biggest show in broadcast TV by a country mile, and pulls in about 10 million viewers, as a point of comparison.Rings of Power didn't crack the top ten because it was the 11th highest rated show last year, the top ten was all Netflix, who are obviously the reigning champs of programming.For the purposes of discussing thia, I am leaving aside the shows artistic merit entirely, amd just looking at it from the business point of view. Amazon isn't trying to get advertiser revenue from shows, or get subscribers on the merits of their streaming service alone: they are trying to put out various hooks to keep shipping customers on brand. If 37 million households are hooked because of Ring of Power, and another 20 million (for example) who weren't get hooked by Jack Ryan, while another 25 million (or whatever) get hooked by The Boys...as long as people are convinced to stay on Prime due to the perks. It's a different business model entirely. Another business point that I don't see this noted a lot, sell books (notice all the literary adaptations from the bookstore...?). I despised the Wheel of Time TV show, but it succeeded in reminding me that I love those books, and since the show dropped I've picked up all the audiobooks and the recent Companion and the official literary study from Amazon themselves. Lord of the Rings doesn't need a boost but dollars to donuts Ring of Power moved books, same with The Boys.</blockquote>

[QUOTE="Parmandur, post: 9067071, member: 6780330"] 37%...of 100 million accounts that tried it. NCIS is the biggest show in broadcast TV by a country mile, and pulls in about 10 million viewers, as a point of comparison. Rings of Power didn't crack the top ten because it was the 11th highest rated show last year, the top ten was all Netflix, who are obviously the reigning champs of programming. For the purposes of discussing thia, I am leaving aside the shows artistic merit entirely, amd just looking at it from the business point of view. Amazon isn't trying to get advertiser revenue from shows, or get subscribers on the merits of their streaming service alone: they are trying to put out various hooks to keep shipping customers on brand. If 37 million households are hooked because of Ring of Power, and another 20 million (for example) who weren't get hooked by Jack Ryan, while another 25 million (or whatever) get hooked by The Boys...as long as people are convinced to stay on Prime due to the perks. It's a different business model entirely. Another business point that I don't see this noted a lot, sell books (notice all the literary adaptations from the bookstore...?). I despised the Wheel of Time TV show, but it succeeded in reminding me that I love those books, and since the show dropped I've picked up all the audiobooks and the recent Companion and the official literary study [I]from Amazon themselves[/I]. Lord of the Rings doesn't need a boost but dollars to donuts Ring of Power moved books, same with The Boys. [/QUOTE]

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