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Street Dates and Release Dates
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<blockquote data-quote="d20books" data-source="post: 1101387" data-attributes="member: 11487"><p>RANT, </p><p></p><p>I've noticed that I get a ton of pre-orders for products that have street dates. My customers can plan their finances and can plan their campaigns around books getting into their hands at a particular time.</p><p></p><p>I understand that there are always complications with publishing. Deadlines slip, problems at the printer, etc.</p><p></p><p>Once they arrive from the printer, however, as a merchant, I really need to know that the books are coming and what the street date is so I can do pre-orders and get the customers lined up. Even a week or two is excellent lead time and allows me to give a semi-solid date to the customer when they should have the books.</p><p></p><p>No matter how good a book is, if it just shows up unexpectedly, the sales for it are going to suck. People need to rearrange the finances, wait a bit longer to buy, and generally decide that if they've been without it for this long, maybe they don't need it.</p><p></p><p>The other problem I have is publishers with mailing list newsletters that don't use them. All of this information could be tossed out to the customers/fans and merchants so that much of this pre-release preparation can be done.</p></blockquote><p></p>
[QUOTE="d20books, post: 1101387, member: 11487"] RANT, I've noticed that I get a ton of pre-orders for products that have street dates. My customers can plan their finances and can plan their campaigns around books getting into their hands at a particular time. I understand that there are always complications with publishing. Deadlines slip, problems at the printer, etc. Once they arrive from the printer, however, as a merchant, I really need to know that the books are coming and what the street date is so I can do pre-orders and get the customers lined up. Even a week or two is excellent lead time and allows me to give a semi-solid date to the customer when they should have the books. No matter how good a book is, if it just shows up unexpectedly, the sales for it are going to suck. People need to rearrange the finances, wait a bit longer to buy, and generally decide that if they've been without it for this long, maybe they don't need it. The other problem I have is publishers with mailing list newsletters that don't use them. All of this information could be tossed out to the customers/fans and merchants so that much of this pre-release preparation can be done. [/QUOTE]
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