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Suggestion for compromise on Wizard's PDFs
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<blockquote data-quote="Mistwell" data-source="post: 4945986" data-attributes="member: 2525"><p>We've been trough this before, but I guess it needs repeating.</p><p></p><p>PDF sales are not free. People seem to think cost of goods is the only cost of business. It's not. In fact, for most products, it is not even the majority of costs. </p><p></p><p>WOTC supports PDF sales with accounting, marketing, customer service, insurance, equipment, salaries, benefits, electricity, and dozens and dozens of other overhead costs. ALL products sold of any kind are computed in overhead costs. And yes, even when a 3rd party handles the sales.</p><p></p><p>Usually at this point people respond something along the lines of "but it cannot be that much support and associated costs for old PDFs". Yes, yes it is a lot. Any business owner will tell you, all your products, no matter how sold, have an overhead cost associated with them. Even if you sell something through someone else, you still get customer service calls, and you still have to deal with that third party vendor, and you still have to account for it (particularly with a public company, which has federal accounting standards), and you still have to track stuff, and even with a small amount of marketing you still need to do that and track that and test performances and such. It all has a cost.</p><p></p><p>There is a cost of PDFs for WOTC. It was not immaterial. Particularly for older edition stuff, which they have said sold very little.</p></blockquote><p></p>
[QUOTE="Mistwell, post: 4945986, member: 2525"] We've been trough this before, but I guess it needs repeating. PDF sales are not free. People seem to think cost of goods is the only cost of business. It's not. In fact, for most products, it is not even the majority of costs. WOTC supports PDF sales with accounting, marketing, customer service, insurance, equipment, salaries, benefits, electricity, and dozens and dozens of other overhead costs. ALL products sold of any kind are computed in overhead costs. And yes, even when a 3rd party handles the sales. Usually at this point people respond something along the lines of "but it cannot be that much support and associated costs for old PDFs". Yes, yes it is a lot. Any business owner will tell you, all your products, no matter how sold, have an overhead cost associated with them. Even if you sell something through someone else, you still get customer service calls, and you still have to deal with that third party vendor, and you still have to account for it (particularly with a public company, which has federal accounting standards), and you still have to track stuff, and even with a small amount of marketing you still need to do that and track that and test performances and such. It all has a cost. There is a cost of PDFs for WOTC. It was not immaterial. Particularly for older edition stuff, which they have said sold very little. [/QUOTE]
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